Behavioural communications for business and government using our hidden quirks and apparent irrationalities


Elegant, efficient buildings: Baron Foster’s future


Architect Norman Foster, Baron Foster of Thames Bank, discusses his own work to show how computers can help architects design buildings that are green, beautiful and “basically pollution-free.”

I’m not going to do much with this post other than stand aside and let the content get straight to you. It’s a very ‘chewy’ piece. You deserve it, and I’m glad to have found this for you. But before I say ‘SShhhhh’ and pull back the curtains on this presentation, a word from Norman Foster himself:

“Green is cool.”

The Hunting Dynasty salutes.

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