Natural Capitalism
Most businesses still operate according to a world view that hasn’t changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there’s a surplus of people, while natural capital—natural resources and the ecological systems that provide vital life-support services—is scarce and relatively expensive.
In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism (www.naturalcapitalism.org) describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems—and feel better about what they do—all at the same time.
Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today’s shareholders and for future generations—and how, by firing the “unproductive tons, gallons, and kilowatt-hours,” it’s possible to keep the people who will foster the innovation that drives future improvement.
Highly recommended for corporate reading lists—please contact the Rocky Mountain Institute Publications Department about discounted sales.
Published by Little, Brown (1999). Hardcover and paperback, 416 pages.
ISBN#: 0316353167 (Hardcover), 0316353000 (Paperback)
Natural Capitalism is just a start�this part of the website picks up where the book leaves off. It’s intended to be the living, growing part of the book, enabling readers to discuss natural capitalism theory and practice, access additional material, and learn about the latest developments in this fast-moving field.
Other Natural Capitalism Articles
Want to hear what others have to say about natural capitalism? Want to know where to find articles reviewing the book and its principles? Follow this link to write-ups and reviews on Natural Capitalism.
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Food for Thought
A roundup of particularly interesting reader correspondence and discussion group postings. More Info…
Additional Book Material
If you’ve read Natural Capitalism you know that it’s packed full of information. But believe it or not, the book was originally supposed to be even longer. Follow this link to read additional material that had to be cut due to space limitations.
Updates
All over the globe, there are signs that natural capitalism is becoming the modus operandi for businesses in a transitioning economy. This area of the website (still in development) will feature news, case studies, and commentary about natural capitalism developments that have come to light since the book’s publication.
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