Behavioural communications for business and government using our hidden quirks and apparent irrationalities


Now this REALLY IS a folding bike…


Phil Bridge from Stockport, UK is a Product Design student. He’s also very clever, I think. He’s invented the cardboard bike. Kinda seems like it’s already been done right? That’s what makes it great.

It’s designed to last for about six months of constant use and uses about £15 of cardboard for the frame. All the other bike bits are standard metal/rubber parts.

And before you ask, apparently it’s fine in the rain…

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