Behavioural communications for business and government using our hidden quirks and apparent irrationalities


Re ‘cycled


Rusted Up Beyond All Recognition Bikes

RUBARB was started by volunteers in March 2006 — about a half-year after Hurricane Katrina and the levee-failure flooding of New Orleans — RUBARB was inspired by a much-repeated experience of hurricane cleanup crews: pulling bicycle after unused, flood-damaged bicycle from the mountains of trash that covered the city. Rather than consign these flood bikes to the post-Katrina dump, these volunteers decided, why not clean them, fix them and then pass them along to residents and other volunteers who need them?

A brilliant idea – recycled rarities.

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