Does marketing hold answers to the challenge of sustainable business?
The Hunting Dynasty will be at the Green Marketing Conference in Peterborough on the 12th March 2009.
With the green agenda gathering pace, organisations are assessing their impact on the environment. They are also looking for opportunities to establish green credentials that can forge relationships, build brands and increase bottom line results.
We’re looking forward to the conference delivering, in their own words,
“valuable new insights into maximising the power of your sustainability policies through marketing and using your sustainability to generate business.”
Key speakers already confirmed include the following:
Founder Director of Forum for the Future and Chairman of the UK Sustainable Development Commission
Key note presentation
Far from being ‘anti big business’, renowned green campaigner Jonathan Porritt believes that commerce and sustainability aren’t mutually exclusive. When opening the conference he will challenge marketers (and indeed anyone in business) to make sure they truly understand the issue of sustainability and integrate it into their marketing plans for great environmental and business benefits.
Jonathan will also share some of his experience of sustainable development, pointing the way to practical solutions to the need for a balance between business needs and an environmentally viable future.
Author of “The Green Marketing Manifesto” and the ‘Greenormal’ blog
The next wave of green marketing
Since it was published in 2007, ‘The Green Marketing Manifesto’ has become THE classic guide to help marketers navigate their way through the challenges of green marketing. With clients like IKEA, innocent, O2, Unilever, Philips, BBC World and the Department for Transport all calling on his expertise, John is well-placed to share with us his experience on the subject and in particular latest developments and what’s round the corner.
In this fast-changing area, knowing how business results and sustainability can co-exist is not a static, so hearing from someone heavily involved in the subject every day will be invaluable.
Ed Gillespie has driven the creative direction of Futerra’s work since our foundation. He guards against green-wash while putting some fun and passion into sometimes complex messages.
His interesting career history includes working for the Natural History Film Unit, as a marine biologist in Australia, New Caledonia and Orkney and on environmental issues for Transport for London.
Ed has Masters degrees in both Marine Conservation and Sustainable Development, and is a Trustee of Anti-Apathy. Ed is recently back from sabbatical, having travelled around the world without flying.
International CSR and sustainable marketing consultant
John Luff was formerly Head of Global Brand and Global Corporate Social Responsibility (CSR) at one of the worlds largest corporations – British Telecom. John excels at explaining marketing to the non-specialist and enjoys generating debate and creating links as a facilitator. John is able to draw on his extensive experience that spans managing Global Challenge (undisputedly the worlds toughest yacht race and one of the biggest global marketing programmes) to being an advisor on brand to the fashion industry. John’s experience, creativity, professionalism and world-view ensure an entertaining and thought-provoking presentation.