The Reverse Graffiti Project

Posted by | · · | The Hunter Blog | 2 Comments

[tweetmeme] You remember those ‘clean me’ signs written by someone’s finger on the back of a dirty van? So does the reverse graffiti artist Moose.

San Francisco’s Broadway tunnel is a highly traveled thoroughfare in the heart of the city. Over 20,000 cars, trucks, and motorized vehicles pass through it per day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by.

It set the perfect canvas for Moose to make his version of the ‘clean me’ sign on a van.

There was an opportunity here for a MASSIVE fail, but they avoided that by using Green Works – a plant based cleaner.

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2 Comments

Domino's Clean Graffiti ads show dirty thinking | The Hunting Dynasty says:

July 16, 2009 at 2:58 pm

[…] a ‘clean’ image. It’s called clean graffiti – blogged here by inhabitat and here by us – and they’ve used it as a green/sustainable ad that will make them look good. No […]

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7 Sustainable ads that work, and 5 that don't | The Hunting Dynasty says:

August 24, 2009 at 7:02 pm

[…] graffiti artist Moose clean sprayed San Francisco’s Broadway tunnel for Clorox through DDB (blogged with film here). And won a Silver at Cannes. Much like the The Future is Man Made turtle ad the message is […]

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