Behavioural communications for business and government using our hidden quirks and apparent irrationalities


The Reverse Graffiti Project





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You remember those ‘clean me’ signs written by someone’s finger on the back of a dirty van? So does the reverse graffiti artist Moose.

San Francisco’s Broadway tunnel is a highly traveled thoroughfare in the heart of the city. Over 20,000 cars, trucks, and motorized vehicles pass through it per day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by.

It set the perfect canvas for Moose to make his version of the ‘clean me’ sign on a van.

There was an opportunity here for a MASSIVE fail, but they avoided that by using Green Works – a plant based cleaner.

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