Behavioural communications for business and government using our hidden quirks and apparent irrationalities


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What do you do with all your packaging? You recycle it of course.

The downside of that are the transportation costs and energy to pulp and reuse. But not if you’re the clever people at the Nothing Agency in Amsterdam.

Joost van Bleiswijk used 500 square meters of reinforced cardboard to make these lovely fixtures and fittings using reinforced cardboard. That works out at 1500 pieces. And not a drop of glue or a screw in sight. Bravo.


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