The new campaign for Toyota’s efficient iQ lacks IQ

Posted by | · · · · · · · · · | The Hunter Blog | 3 Comments

[tweetmeme] Toyota have launched their tiny low-emission iQ car with an innovative marketing campaign: a typeface. The iQ has carbon dioxide emissions of 99g/km and is a competitor to the Smart car. Designers Pierre and Damien, in collaboration with race car driver Stef Van Campenhoudt, created a special kind of font through skilled driving and […]

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