The first is a bit like magic – the rather unglamorous fairground type of magic. ‘Guess the marbles in the jar’ games can be solved with an unnerving degree of accuracy by taking the average (sum of guesses/number of guesses) of all guesses. Odd. But true.
The World Wildlife Fund wants a bit of this magic dust, and so is teaming up with crowdsource platform (someone needs to fix on a term and USE IT) Idea Bounty to ask creative thinkers around the globe for input on a new marketing campaign to make sustainable living cool.
Idea Bounty is an advertising agency that outsources the creative to 1000’s of people simultaneously. The creative problem solvers request to be involved, which does beg the question why are those that are available are not in gainful employment elsewhere? Perhaps too simplistic a view. But something is certainly afoot: Idea bounty follow the same business model as OpenAd – the self styled World’s biggest creative department.
Social media has played very well into the goals of the World Wildlife Fund providing them with the opportunity to engage supporters and reach new audiences in a way they have not ever been able to in the past, according to Claire Carlton, who is the Social Media Manager for the The WWF’s Climate Policy Campaign.
The WWF are doing two of the four things we do well here at The Hunting Dynasty: Marketing Strategy – or how to get a product or service to a market that will buy it; and Product/Service Development – broadly speaking developing what you will market, rather than marketing what you have developed.
However, somewhere behind all this there’s one brilliant mind – that one that decided to use the hive mind.
Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...
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