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Is this Gold Cannes Lion winning WWF campaign stolen?





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JWT Singapore won Gold at Cannes this year with a campaign first created in 2007 by Euro RSCG Shanghai, and created again in 2008 by three young creatives from Mumbai.

Oscar Wilde said that talent borrows, and genius steals. Hopefully, JWT haven’t got anything to do with borrowing or stealing. Co-incidence then?

It is true that sympathy-invention does break out around the globe from time-to-time:
The invention of the TV is singularly credited to John Logie Baird, but there are credible records of similar inventions at the same time in countries too remote to have influenced each other. Similarly, with the telephone.

But until anyone posts any credible evidence to the contrary, one must assume that these three WWF ads are a case of sympathy-invention, John Logie Baird style.

WWFBear
Advertising Agency: Euro RSCG Worldwide, Shanghai, China
Published: October 2007


Submitted to Ads Of The World on Fri, 2008-06-06 08:46
This ad got short-listed for young Cannes 2008.
Copywriter: Victor Daruwala, Joy Chakrovorty
Art Director: Anand Vyas


Cannes Lions winner, 2009
Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

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1 Comment

  1. way too much of a coincidence, the same line as well… its definitely genius.

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