Date archive for March, 2010

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  How do you use behavioural economics to increase desire for electric cars and bikes?

  30/3/10 • (34221http://www.thehuntingdynasty.com/2010/03/how-do-you-use-behavioural-economics-to-increase-desire-for-electric-cars-and-bikes/How+do+you+use+behavioural+economics+to+increase+desire+for+electric+cars+and+bikes%3F2010-03-30+11%3A08%3A35Oliver+Payne)

• 

  Exclusive pre-launch headline sponsorship opportunity: Green marketing, BBC TV journo chairs, event data yours, going public soon

  25/3/10 • (34125http://www.thehuntingdynasty.com/2010/03/exclusive-pre-launch-headline-sponsorship-opportunity-green-marketing-bbc-tv-journo-chairs-event-data-yours-going-public-soon/Exclusive+pre-launch+headline+sponsorship+opportunity%3A+Green+marketing%2C+BBC+TV+journo+chairs%2C+event+data+yours%2C+going+public+soon2010-03-25+16%3A04%3A17Oliver+Payne)

• 

  Year-on-year ISO 14001 improvements

  22/3/10 • (34001http://www.thehuntingdynasty.com/2010/03/year-on-year-iso-14001-improvements/Year-on-year+ISO+14001+improvements2010-03-22+13%3A30%3A37Oliver+Payne)

• 

  The dinner party kit: a bluffer’s guide to behavioural economics

  19/3/10 • (33272http://www.thehuntingdynasty.com/2010/03/the-dinner-party-kit-a-bluffers-guide-to-behavioural-economics/The+dinner+party+kit%3A+a+bluffer%27s+guide+to+behavioural+economics2010-03-19+14%3A12%3A17Oliver+Payne)

• 

  THD Exclusive: 100% discount to startups for BASE conference – expires today

  11/3/10 • (32881http://www.thehuntingdynasty.com/2010/03/thd-exclusive-100-discount-to-startups-for-base-conference-expires-today/THD+Exclusive%3A+100%25+discount+to+startups+for+BASE+conference+-+expires+today2010-03-11+16%3A11%3A24Oliver+Payne)

• 

  How marketing agencies get sustainability communications wrong

  10/3/10 • (32335http://www.thehuntingdynasty.com/2010/03/how-marketing-agencies-get-sustainability-communications-wrong/How+marketing+agencies+get+sustainability+communications+wrong2010-03-10+14%3A37%3A40Oliver+Payne)

• 

  Sponsorship opportunity for brand new product: electric sports bike race teams

  09/3/10 • (32100http://www.thehuntingdynasty.com/2010/03/sponsorship-opportunity-for-brand-new-product-electric-sports-bikes-race-teams/Sponsorship+opportunity+for+brand+new+product%3A+electric+sports+bike+race+teams2010-03-09+14%3A10%3A42Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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