Date archive for April, 2010
-
Google: logically flawed?
-
Who will be the Ford of the 21st Century?
-
UK’s low carbon rewards launch today – Ed Milliband
Finding ways to change behaviour for generations to come
- How to make a New Year’s resolution that will last forever – the science of habit formation
- Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
- Your behaviour is unsuitable
- Finding your target market – lessons from the ‘Nigerian scam’ email
- When ’somewhat likely’ means a lot more likely – the mere exposure effect
- Wisdom, and crowds
- Neither sermons nor silence
- ‘Dispense With A Horse’ – the problems with a high cost-of-thought
- The point of zero distance, pensions, droughts, and TV ads
- Driving habits
Click to see all Hunter Blog posts »
Popular Posts: Hunter Blog & News
- A blunderbuss is a strategy when your target is an elephant - meet t...: Safari trips in the Victorian era evoke potent imagery: 1 comment(s) | 27099 view(s)
- How to make a New Year’s resolution that will last forever – the...: Most New Year’s resolutions have a success rate in th 0 comment(s) | 2225 view(s)
- Your behaviour is unsuitable...: It’s nothing personal. We’re good at living short a 0 comment(s) | 4293 view(s)
- Driving the wrong point? UK Gov 'Think!' drink drive campaign...: The UK Department for Transport’s airing it’s THINK 2 comment(s) | 2341 view(s)
- Bin recycling: behaviour...: Recycling paper in offices is such an old story you’d 3 comment(s) | 4857 view(s)
- The media informs our choice in way they don't realise. (And nor do ...: Like you, I am a fair-minded, considerate, person. The 5 comment(s) | 4915 view(s)
Recent comments: Hunter Blog & News
- Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
- Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
- Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
- Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
- Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...
All Tags: Hunter Blog & News
Advertising Awards Behaviour Behavioural Economics Behaviour change Carbon Cialdini Climate change co-creation Colwyn Elder Communication Construal context Dan Ariely Don’t mess with Texas Droga5 Electricity Energy facebook Fashion Google Marketing New York Nissan norms Oliver Payne PR Presentation Prius Psychology Recycle Recycling Reduce Slideshare Social media Social norms Sustainable Tax The Hunter Briefing Toyota Twitter UK UNICEF VW Water
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
All Posts: Hunter Blog & News
Contact & Connect
Phone us on 0843 289 2901 
Email info@thehuntingdynasty.comQuick guide
Download our ten-minute behavioural guide
A free, downloadable guide to Behavioural Insight & Communication for any type of message (ads, messages, corporate material, emails) in any type of space (paid-for media, owned spaces, personal communications).
The Hunter Blog
Take our RSS feed
-
How to make a New Year’s resolution that will last forever – the science of habit formation (31/12/12)
-
Driving the wrong point? UK Gov ‘Think!’ drink drive campaign (05/12/12)
-
Your behaviour is unsuitable (05/8/12)
-
Finding your target market – lessons from the ‘Nigerian scam’ email (27/7/12)
-
When ’somewhat likely’ means a lot more likely – the mere exposure effect (20/7/12)
-
Wisdom, and crowds (13/7/12)
-
Neither sermons nor silence (09/7/12)
Published work
Inspiring Sustainable Behaviour: 19 Ways To Ask For Change
This fresh and inviting guide uses robust, published peer-reviewed psychological insights to show how behaviour change can truly be enacted. It will teach you how to ask for persistent, pervasive, invisible change by using our hidden quirks, judgmental biases, and apparent irrationalities.