Who will be the Ford of the 21st Century?
[tweetmemediggfacebook] There’s always more space at the edge: when Henry Ford perfected the construction line (not the first [ax]http://en.wikipedia.org/wiki/Conveyor_belt[/ax]moving conveyor belt as many believe – that was Sandvik in 1901) he fulfilled a desire for motorised transport. Additionally Ford unwittingly created a century’s worth of need for roads, car-parks, fuel stops, road signs, policing, testing, and safety development. A level of industry not to be sniffed at.
Renewable energy capacity in the UK surged 19% in 2008. And global renewables investment exceeded that of fossil fuels for the first time.
Carry on like that and we’re going to see a century’s worth of need for the ancillary products and systems that will inevitably follow.
There are almost no carbon-rich industries that are set to grow with any great rate. In fact, peak oil discovery was way back in the 1960’s. And peak extraction has probably already happened. The remaining carbon-blended businesses that can not change (most can) will probably facilitate the transition to a more sustainable infrastructure, not drive it.
“It’s worth bearing in mind that when Henry Ford built his first cars, there was plenty of money to be made in building roads, car-parks, maintenance and fuel. Those with enough business acumen to get on board now with the green industry will be the Fords of the 21st Century, and which self-respecting entrepreneur does not get excited about that?”
[ax] http://eco1.org.uk/about/[/ax]ECO1, Direct Marketing Agency
Opower are taking the ancillary path. Not in the form of physical infrastructure solutions like the motor industry’s need for street furniture, or insurance: thanks to the advances in our understanding of social psychology and inexpensive computational power they are providing personalised psychological nudges for Californian power companies’ customers.
The very definition of an ancillary product.
Here, [ax] http://www.youtube.com/watch?v=PUsryd30YsQ&feature=PlayList&p=2FA337A8DFA599DB&playnext_from=PL&playnext=2&index=73#t=7m10s[/ax]Obama – the President of The United States of America – describes Opower’s importance to the future of America.
“I want companies like OPOWER to be expanding and thriving all across America. It’s good for consumers. It’s good for our economy. It’s good for our environment.”