The Future Quotient: 50 Stars in Seriously Long-term Innovation and The Tragedy Of The Commons
The Hunting Dynasty’s founder, Oliver Payne, was interview by Ali Morton, a Planner at JWT advertising agency, as part of their report The Future Quotient: 50 Stars in Seriously Long-term Innovation
Launched on the evening of 12th October 2011 at JWT London, this report concludes that it is time for transformational (not incremental) change – and that the way forward involves scanning wider, diving deeper into the emergent realities, aiming higher and thinking and acting over significantly extended timescales. It forms part of the ongoing Future Quotient project.
Oliver and Ali spoke about Inter-generational equity, and the role The Tragedy Of The Commons plays.
The report tackles sustainability strategy in business – being rather critical of efforts to-date – in a way that’s future focused.
The Future Quotient, co-authored by Volans and JWT, is our take on the emerging agenda. It is a pitch for the introduction of a new concept-the Future Quotient, or FQ-designed to measure the ability to think and act along intergenerational timescales.
It’s an incredibly comprehensive piece of work, and I recommend it to you.
Related posts:
- Elegant, efficient buildings: Baron Foster’s future
- Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students
- Founder invited to speak at the Forum For The Future
- Oliver invited to present at the London School of Economics + Political Science’s Sustainable Future Workshop
- Our founder’s work used in the Minneapolis College of Art and Design ‘Future of Advertising’ course
- Oliver interviewed on The Power of Influence for One+ Magazine

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