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Guest blog for Green Alliance think tank | The Hunting Dynasty | A Behavioural Insight & Communication Agency


Guest blog for Green Alliance think tank


Written by Colwyn , 23/4/12 • The Hunter Blog • « Previous post | Next post »

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Asked to write a blog for Green Alliance think tank about communication and sustainability.

Oliver wrote about normative behaviour – more specifically the injunctive norm (what we’re told is approved of) and the descriptive norm (what we see others doing) employed in service of sustainable behaviour.

The Green Alliance blog has many guest bloggers, among them are Duncan Brack, Chris Huhne’s former special adviser, Dame Fiona Reynolds, director-general of the National Trust, Dr Caroline Jackson, a former Conservative MEP, and Val Curtis, an evolutionary psychologist and Director of the Hygiene Centre at the London School of Hygiene and Tropical Medicine.

Read the full post – and join in the comments if you so wish – here.

See what twitter’s saying about the piece here

Related posts:

  1. The Guardian Sustainable Business blog: Food for thought
  2. Neither sermons nor silence
  3. Is it all about sales?

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