Pimp My Cause: In conversation with Oliver
Pimp My Cause is a not-for-profit website designed as a marketplace for charitable causes to connect with marketing businesses who want to support by working for free.
It is the brainchild of Paul Skinner, and boasts small NGOs that wouldn’t normally get a chance to speak with anyone about their positioning and larger organisations who have big marketing budgets, such as Cancer Research UK. He spoke with Oliver about how to use behavioural understanding to make a difference to communications. The full interview is here. And do follow the links if you want to get involved.
Pimp My Cause interview many thought leaders, including Tom Fishburne, the Marketoonist, John Grant, author of Co-opportunity and other books, and Richard Hall , author of Brilliant Marketing: What the Best Marketers Know, Do and Say and will be sure to place them online here.