July 27, 2012
Finding your target market – lessons from the ‘Nigerian scam’ email
We've all seen them – poorly constructed sentences in…
July 20, 2012
When ‘somewhat likely’ means a lot more likely – the mere measurement effect
I saw this YouGov poll graph recently. Nice clearly…
July 13, 2012
Wisdom, and crowds: bend it like Asch
If you have a jar full of marbles, you have have a lot of…
July 6, 2012
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…