The Hunting Dynasty 2018: a great year of improving – and proving – behaviour
We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication.
Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments:
a. Live Randomised Control Trials
- on a total of 2,545,902 people over a range of clients and pieces of work
- which saw an improvement in behaviour between 4.8% and 5,500%
b. Surveys at scale to understand perception and predict behaviour
- on over 5,600 people across different clients
- in the US, Germany, and the UK
c. International focus groups to get a sharper focus on themes in:
- US
- Germany
- UK
2018’s co-creation & strategy work sees:
a. More of our successful behavioural ‘Playbooks’ and measurement of output for Marketing teams with With The Grain
b. More workshops on consumer acquisition
c. Positioning papers for:
- Increasing comments online products
- Zero alcohol beer
- Marketing to drive visitors to an attraction
- and more
And our speaking and media work this year, sees:
a. private talks, filmed pieces, and radio interviews on:
- Native advertising
- Charitable giving in organisations
- Sustainability, manipulation, and a very old letter from a bank for Radio 4’s Thought Cages series The Power of Vanity, and Instinct Before Logic: The Postbox at the O2
- and more
b. and more
We’ll continue to make sure our clients don’t miss out on a healthy, provable percentage increase in behaviour in 2019. If you’re not a client, speak to us now (whether you have a definite need or want a loose discussion), we’re happy to help (our phone number and online email form is here)

WE CHANGE THE WAY
PEOPLE BEHAVE
1. Insight lab | 2. Co-creation & Strategy team | 3. Communication studio
For more speak with Davina (Client Services Director) or Oliver (Founding Director)
london@thehuntingdynasty.com
+44 (0)843 289 2901
You might like to read our published books/chapters and
twitter @HuntingDynasty
Also, join the London Behavioural Economics Network Meetup group and Facebook group
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