The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication.

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Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments:
[br]a. Live Randomised Control Trials

• on a total of 2,545,902 people over a range of clients and pieces of work
• which saw an improvement in behaviour between 4.8% and 5,500%

b. Surveys at scale to understand perception and predict behaviour

• on over 5,600 people across different clients
• in the US, Germany, and the UK

c. International focus groups to get a sharper focus on themes in:

• US
• Germany
• UK

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2018’s co-creation & strategy work sees:
[br]a. More of our successful behavioural ‘Playbooks’ and measurement of output for Marketing teams with With The Grain

[br]b. More workshops on consumer acquisition

[br]c. Positioning papers for:

• Increasing comments online products
• Zero alcohol beer
• Marketing to drive visitors to an attraction
• and more

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And our speaking and media work this year, sees:
[br]a. private talks, filmed pieces, and radio interviews on:

• Native advertising
• Charitable giving in organisations
• Sustainability, manipulation, and a very old letter from a bank for Radio 4’s Thought Cages series The Power of Vanity, and Instinct Before Logic: The Postbox at the O2
• and more

[br]b. and more

[br]We’ll continue to make sure our clients don’t miss out on a healthy, provable percentage increase in behaviour in 2019. If you’re not a client, speak to us now (whether you have a definite need or want a loose discussion), we’re happy to help (our phone number and online email form is here)

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WE CHANGE THE WAY[br]PEOPLE BEHAVE

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1. Insight lab | 2. Co-creation & Strategy team | 3. Communication studio

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