Behavioural communications for business and government using our hidden quirks and apparent irrationalities

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Abby is a freelance copywriter who's been living in London for 6 months. Originally from Australia, she's worked for global agencies in Melbourne and Sydney on some of Australia's largest accounts; above, below and through the line. She believes the time is right to get people to question their behaviour and make changes in regards to creating a more sustainable future. To paraphrase Barack Obama’s special advisor, ‘it’s a shame to waste a good crisis’.