Blog

05
Nov

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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31
Aug

Amazon’s Dash for affordance

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Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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11
Aug

Sān rén chéng hǔx: Three men make a tiger

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Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

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15
Jun

Feel the pain – guaranteed | Spüre den Schmerz – garantiert

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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29
Mar

The ‘why’ and ‘how’ of sustainability | Das ‘Warum’ und ‘Wie’ der Nachhaltigkeit

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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14
Mar

Context, really, is everything | Kontext, wahrhaftig, ist Alles

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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27
Jul

Gold!

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The only Gold Retail Nudge Award won for DAS Legal The only Gold Retail Nudge Award in 2015 is won by The Hunting Dynasty & Partner Innovationbubble for DAS Legal Expenses Insurance company. The inaugural awards ceremony saw us pick up the only Gold for our ability to increase the comprehension level of a customer-facing […]

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24
May

Communicating with shape (to the reflexive, too)

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It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. • Oliver (LinkedIn) is author of the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To […]

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20
Feb

Domestic energy efficiency, and the leaking externality

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Governments want you to be considerate with your Energy use. It’s not (just/only) for the dolphins and the planet (and the manifesto pledge that is always there) – they don’t want to deal with the nightmare of brownouts or enforced closures for business because of lack of energy production. If you think that’s a little […]

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10
Dec

A way to incentivise the growing cohort of baby-boomers to reduce water consumption

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In general, baby boomers (the retired empty-nesters) have older domestic infrastructure, and this is likely poor performing. Also, there are fewer of them per household than younger generations with families. To use BJ Fogg’s nomenclature the boomers are harder to affect purely behaviourally in ‘span’ (It happens over a period of time (e.g., 14 days)), […]

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19
Feb

The wisdom of debate

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Something interesting about Any Questions question on Radio 4 today about the muslim preacher Anjem Choudary; paraphrase, ‘should someone who represents small extreme view be given airtime?’ (UK link here, overall show link here). The debate was interesting for the thing it lacked, IMHO. He was given an interview on the popular Radio 4 morning […]

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31
Dec

How to make a New Year’s resolution that will last forever – the science of habit formation

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Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us ever stick to our plan (Journal of Clinical Psychology, 13th Dec, 2012). There must […]

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05
Dec

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

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The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it focusing on the right area?. Ahead of tonight’s TV airing Department for Transport I picked up a promo tweet […]

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05
Aug

Your behaviour is unsuitable

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It’s nothing personal. We’re good at living short and brutal lives. Indeed we’ve even codified an approach to life that ameliorates the shortness and brutalness: ‘Eat drink and be merry, for tomorrow we die’, ‘A bird in the hand is worth two in the bush’, ‘Make hay while the sun shines’ […]

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