Blog

16
Apr

Brands! No need to guess your customer’s perception: brand personality test turns Cambridge Analytica methods into something positive

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Personality traits have been used and abused by Cambridge Analytica1, but those traits offer positive benefits – especially when mapped to brands. Personality traits are relatively stable in humans2. They are organized by the Big Five3: extraversion agreeableness conscientiousness emotionality open-mindedness The model owes much to its many critics, each of whom tried to replace […]

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06
Apr

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

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The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar

Long read: Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

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   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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23
Nov

Inspiring sustainable behaviour

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I was very honoured to the be the keynote speaker at the ‘Together Towards A low Carbon Future’ Conference run by @ESBGroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. "Disrupting habitual behaviour is the key to allowing us to make deliberative decisions rather than automatic ones" says @oliverpayne at #TakeCharge2017 Conference on how […]

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05
Nov

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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31
Aug

Amazon’s Dash for affordance

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Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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11
Aug

Sān rén chéng hǔx: Three men make a tiger

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Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

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15
Jun

Feel the pain – guaranteed | Spüre den Schmerz – garantiert

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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29
Mar

The ‘why’ and ‘how’ of sustainability | Das ‘Warum’ und ‘Wie’ der Nachhaltigkeit

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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14
Mar

Context, really, is everything | Kontext, wahrhaftig, ist Alles

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• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]

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27
Jul

Gold!

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The only Gold Retail Nudge Award won for DAS Legal The only Gold Retail Nudge Award in 2015 is won by The Hunting Dynasty & Partner Innovationbubble for DAS Legal Expenses Insurance company. The inaugural awards ceremony saw us pick up the only Gold for our ability to increase the comprehension level of a customer-facing […]

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24
May

Communicating with shape (to the reflexive, too)

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It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. • Oliver (LinkedIn) is author of the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To […]

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20
Feb

Domestic energy efficiency, and the leaking externality

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Governments want you to be considerate with your Energy use. It’s not (just/only) for the dolphins and the planet (and the manifesto pledge that is always there) – they don’t want to deal with the nightmare of brownouts or enforced closures for business because of lack of energy production. If you think that’s a little […]

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10
Dec

A way to incentivise the growing cohort of baby-boomers to reduce water consumption

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In general, baby boomers (the retired empty-nesters) have older domestic infrastructure, and this is likely poor performing. Also, there are fewer of them per household than younger generations with families. To use BJ Fogg’s nomenclature the boomers are harder to affect purely behaviourally in ‘span’ (It happens over a period of time (e.g., 14 days)), […]

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