Blog

21
Nov
18

Trying to find the tallest dwarf: A/B testing can be problematic

Posted by | · · · · · · | The Hunter Blog | No Comments on Trying to find the tallest dwarf: A/B testing can be problematic

‘There’s nothing wrong with A/B testing‘. This statement is both true and not useful; better is, ‘there’s nothing wrong with A/B testing if you’re A/B testing the right bits‘. But how do you know what are ‘the right bits’? Applied psychology is your answer. Often we’ll speak with clients about their attempts to create change […]

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04
Nov
18

The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

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We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication. Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments: a. Live […]

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30
Jul
18

Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Posted by | · · · · · · · · · · · · · · · · | The Hunter Blog | No Comments on Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Email marketing has the highest ROI of any marketing tactic. $44 for every $1 spent, say Campaign Monitor: Email marketing is a tactic that’s hard to ignore. But how do you make sure you get good conversion rates? There’s plenty of blogs, articles, and user-guides you can download – but how do you separate the folk-law […]

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16
Jul
18

Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Posted by | · · · · · | The Hunter Blog | No Comments on Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Personality traits have been used and abused by Cambridge Analytica1, but those traits offer positive benefits – especially when mapped to brands. Personality traits are relatively stable in humans2. They are organized by the Big Five3: extraversion agreeableness conscientiousness emotionality open-mindedness The model owes much to its many critics, each of whom tried to replace […]

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15
Jun
18

How many people do I need to test on? (Answer: It’s not as many as you think.)

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on How many people do I need to test on? (Answer: It’s not as many as you think.)

An RCT (Randomised Control Trial), an online survey (e.g. a Semantic Pairs survey, or Comprehension-Motivation Test©, or Implicit Attitude Map©), or on-street sampling are insight work ‘at scale’ that require large numbers of people to get solid data. It must be large numbers of people. It must be so. Large. Larger. More is better, right? […]

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16
May
18

We are ancient creatures in modern times, fit for a world that no longer surrounds us

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‘Eat, drink, and be merry, for tomorrow we die.’ 1. AN ITALIAN OFFICER Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got into (and […]

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06
Apr
18

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

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The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar
18

Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

Posted by | · · · · · · | The Hunter Blog | No Comments on Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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31
Dec
17

How to make a New Year’s resolution that will last forever – the science of habit formation

Posted by | · · · · · · · · · · · · · · | The Hunter Blog | 3 Comments on How to make a New Year’s resolution that will last forever – the science of habit formation

Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us ever stick to our plan (Journal of Clinical Psychology, 13th Dec, 2012). There must […]

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23
Nov
17

Keynote: Inspiring sustainable behaviour

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I was very honoured to the be the keynote speaker at the ‘Together Towards A low Carbon Future’ Conference run by @ESBGroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. "Disrupting habitual behaviour is the key to allowing us to make deliberative decisions rather than automatic ones" says @oliverpayne at #TakeCharge2017 Conference on how […]

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05
Aug
17

Your behaviour is unsuitable

Posted by | · · · · · | The Hunter Blog | 2 Comments on Your behaviour is unsuitable

It’s nothing personal. We’re good at living short and brutal lives. Indeed we’ve even codified an approach to life that ameliorates the shortness and brutalness: ‘Eat drink and be merry, for tomorrow we die’, ‘A bird in the hand is worth two in the bush’, ‘Make hay while the sun shines’ […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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11
Aug
16

Sān rén chéng hǔx: Three men make a tiger

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Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

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