Oliver Payne

The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology – notes that Western societies constructed distal...

I was reading Charles K Atkin’s ‘Mass Communication Effects on Drinking and Driving’ ink to PDF download) and a paragraph jumped out. He quotes Smart (1988)...

I was asked to write a blog by The Guardian Sustainable Business section for World Food Day. I assumed many World Food Day blogs would focus...

We work hard to avoid loss. Harder than we do to find gain. This discovery won a Nobel Prize in 2002 for Daniel Kahneman and Amos Tversky for their Prospect...

It’s easy to get someone to want a sexy Tesla. It’s sexy, for a start. (What? you need more?!@?). But with a price tag of £100k it’s a lot harder to turn des...

Here's your dinner party cheat-sheet for behavioural economics. It's short and memorable, just like a good whisky...

There are too many office recycling initiatives that revolve around 'energising the staff'. It's understandable - we're all experienced recipients of marketi...

Attention, Interest, Desire, Action. The AIDA model. Been around forever. Since 1925 in fact. And it works. Well, half of it works. And the half that works...

At The Hunting Dynasty we use all our communication chops to make our client’s sustainable products and lifestyles mainstream. Sustainable practice is already the ‘norm’……

The coming Carbon Reduction Commitment measures and demands business pay for any increase in carbon output. Most businesses see technological advance as the…

By reversing the order of the question I can change your answer. Did you see what I did there? Well, yes, of course you did – Hunter Blog readers are a sharp...

The framework in which you ask people to perform has as much bearing on the outcome as their raw ability – just ask a fugu chef, a WWII parachute...

Lots of communications asking for lifestyle change use emotional blackmail to inspire change: Polar Bears on ice are a good example. Our previous post about Chris Jordan’s Midway…

You sell a 'thing'. But that's not what your customers buy - they buy the whole life-cycle. A life-cycle measured by the energy use of the raw material...

If you read Part 1, you’ll know that modern societies are organised around the assumption that we all think rationally. Sometimes we do – but we do not...

Modern societies are organised around the assumption that we all think rationally. And it’s true to an extent: We can all think rationally - but we do...

Most people can’t swallow that title whole. You’re probably thinking that we don’t need a new dog food, or we don’t need another toothpaste. Or another handb...

You are wonderful. Your friends and family – I’m sure - would say you’re an individual. Unique, even. Except you’re not. You’re a routine: One that’s...

The psychology industry knows that our ability to understand the factors that affect our behavior is surprisingly poor – we simply can’t explain the decisions…

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut Krone’s immortal ‘Think Small’ VW ad. They had single-handily taken...

Resetting cultural norms is an important weapon in the move to a sustainable economy. It is partly a design challenge and partly a cultural myth-making...

When Southwest Airlines broke Dave Carroll's guitar they ignored the fact that we're in the era of the friction-free social web, where...

Every 15 seconds a child dies due to a lack of drinkable water. 'Music for life' - the annual charity event organised by the radio station Studio Brussles...