The financial sector has confused users that need help

This means that financial communications are governed by different rules than general comms. The scope for undue influence and misinformation...


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Not so added value: Don’t show all your product’s features.

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first...


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When crowds know best: greater predictive power than expert forecasts of voting intention

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France…


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Trump’s unlikely ally – recognition heuristic

While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes a lot to a human mental shortcut called recognitio...


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A step-by-step approach to reducing suicide among men

If you have been following any media outlet over the past year, you’ve heard about it: male suicide is a serious problem. With men accounting for up to 78%…


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Russian dolls, danger, and behavioural economics

Popularised, praised and increasingly applied across a range of sectors, behavioural economics is becoming the new It-discipline...


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