December 2, 2016
The financial sector has confused users that need help
This means that financial communications are governed by different rules than general comms. The scope for undue influence and misinformation...
0 Comments6 Minutes
November 11, 2016
Not so added value: Don’t show all your product’s features.
Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first...
0 Comments5 Minutes
October 26, 2016
When crowds know best: greater predictive power than expert forecasts of voting intention
Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France…
0 Comments6 Minutes
October 12, 2016
Trump’s unlikely ally – recognition heuristic
While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes a lot to a human mental shortcut called recognitio...
0 Comments6 Minutes
July 18, 2016
A step-by-step approach to reducing suicide among men
If you have been following any media outlet over the past year, you’ve heard about it: male suicide is a serious problem. With men accounting for up to 78%…
2 Comments7 Minutes
April 20, 2016
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a range of sectors, behavioural economics is becoming the new It-discipline...
1 Comment5 Minutes