Blog

22
Aug
17

The Hunting Dynasty Summer Placements

Posted by | · · · | The Hunter Blog | No Comments on The Hunting Dynasty Summer Placements

July 2017 saw the first round of The Hunting Dynasty summer placements – an opportunity for three outstanding Masters graduates – Lauren, Louise and Neo – to spend a week as part of our team and work on a real-life behavioural science brief. In addition to more or less expected daily tasks in a behavioural […]

Read More
02
Dec
16

The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · · | The Hunter Blog | 1 Comment on The financial sector has motivated but confused customers – how do we help them?

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

Read More
11
Nov
16

Not so added value

Posted by | · · · · · · | The Hunter Blog | No Comments on Not so added value

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

Read More
26
Oct
16

When crowds know best

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on When crowds know best

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

Read More
12
Oct
16

Trump’s unlikely ally – recognition heuristic

Posted by | · · · · · · · | The Hunter Blog | No Comments on Trump’s unlikely ally – recognition heuristic

The US presidential race is set to finish on November the 8th. We’ve all been following Donald Trump’s rise from one of sixteen Republican candidates to a serious presidential hopeful, often outraged, but mostly baffled by how this even happened. While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes […]

Read More
18
Jul
16

A step-by-step approach to reducing suicide among men

Posted by | · · · · · · · · · · · · · | The Hunter Blog | 2 Comments on A step-by-step approach to reducing suicide among men

If you have been following any media outlet over the past year, you’ve heard about it: male suicide is a serious problem. With men accounting for up to 78% of all suicides, it is the biggest killer of men aged under 45 in the UK. These stark statistics had been overshadowed for much too long. […]

Read More
20
Apr
16

Russian dolls, danger, and behavioural economics

Posted by | · · · · · | The Hunter Blog | 3 Comments on Russian dolls, danger, and behavioural economics

Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]

Read More
<_!-- "facebook" => "facebook", "Twitter" => "twitter", "Linkedin" => "linkedin", -->