Blog

10
Aug
18

GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

Posted by | · · · · · · · | The Hunter Blog | No Comments on GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

You’ve been having the same nightmare, over and over again – the one where, all of a sudden, a big, bad monster won’t allow you to contact any of your customers. You can’t reach anyone with news. Or special offers. Or anything. Ever. That monster is called GDPR. The majority of business owners and marketers […]

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14
Jul
18

Big Data (but not a Big problem solver)

Posted by | · · · · · · · · | The Hunter Blog | No Comments on Big Data (but not a Big problem solver)

You don’t know who your customers are? You don’t know who your customers could be, what they want and how to seduce them? A common problem for many companies in today’s consumer society and here’s everybody’s all-round solution: But do you really need to track and save all this private information about so many people […]

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23
Jun
18

A real crystal ball: how to correctly predict consumer attitudes to new products

Posted by | · · · · · · · | The Hunter Blog | No Comments on A real crystal ball: how to correctly predict consumer attitudes to new products

You’re about to launch a brilliant, innovative product and everyone is going to love it. Of course they are – they told you so! This is what many companies tend to think, but unfortunately the gap between expected and actual consumer behaviour is often big. In fact: Only 3% of new consumer packaged goods reach […]

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