Blog

16
Oct
18

Nudging by banks – is it 2018… or 1943?

Posted by | · · · · · | The Hunter Blog | No Comments on Nudging by banks – is it 2018… or 1943?

In a collection of personal items we found a letter sent to one of our grandfathers by a bank in the middle of wartime Britain. It’s an extraordinary good bunch of nudges – amazingly over 75 years ago, in 1943. We can be sure that The Surety Trust weren’t *explicitly* trying to use nudge techniques […]

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21
Sep
18

Brilliant idea – but how do you know it is marketable?

Posted by | · · · · · · · | The Hunter Blog | No Comments on Brilliant idea – but how do you know it is marketable?

A mental model is a hypothetical internal cognitive symbol that represents external reality or the mental imagery of things that are not actually present to the senses. What that means is we see the world around us as a structure. And everything relates to everything else. Mental models are simplifying ‘small-scale models’ of reality (Craik, […]

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03
Sep
18

Online reviews: How to get people talking about your product online

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on Online reviews: How to get people talking about your product online

We all do it. We look at the star ratings and read the online reviews before we buy. Of course, we do – it’s good. Helpful, even. But do you ever go back online to leave a review after buying and using it? Yeah, not so much. Me neither. For brands, in today’s world, online reputation […]

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10
Aug
18

GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

Posted by | · · · · · · · | The Hunter Blog | No Comments on GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

You’ve been having the same nightmare, over and over again – the one where, all of a sudden, a big, bad monster won’t allow you to contact any of your customers. You can’t reach anyone with news. Or special offers. Or anything. Ever. That monster is called GDPR. The majority of business owners and marketers […]

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23
Jun
18

Conjoint analysis: how to correctly predict consumer purchase price of new products

Posted by | · · · · · · · | The Hunter Blog | No Comments on Conjoint analysis: how to correctly predict consumer purchase price of new products

You’re about to launch a brilliant, innovative product and everyone is going to love it. Of course they are – they told you so! This is what many companies tend to think, but unfortunately the gap between expected and actual consumer behaviour is often big. In fact: Only 3% of new consumer packaged goods reach […]

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14
Apr
18

Big Data (but not a Big problem solver)

Posted by | · · · · · · · · | The Hunter Blog | No Comments on Big Data (but not a Big problem solver)

You don’t know who your customers are? You don’t know who your customers could be, what they want and how to seduce them? A common problem for many companies in today’s consumer society and here’s everybody’s all-round solution: But do you really need to track and save all this private information about so many people […]

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