The key aim for the client was to encourage people to make an appointment with a doctor – and we wrote some insights from Behavioural Economics (BE) applied to meet this requirement and persuade people to visit their HCP, and some copy examples as a platform for copy and dev teams.
Similarly, this is helping non-behavioural medical marketing agency have a useable foundation upon which they could create an animation and copy lines to go on YouTube and be confident it was behaviourally robust.
Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’
We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.
See the whole story in our portfolio page