Our purpose is to discover the influencers of people’s behaviour. We do this with provable, repeatable, primary research on capability, ability, motivation, and more.
Most agencies will tell you what your audience say (40 slides of ‘he said, she said’, invariably). Fewer are able to work out what they really mean based on what they say and even fewer still, are able to work out what the audience really means on a non-conscious level. You won’t get that here. We know how to work out the deep-seated drivers of behaviour – from our award-winning comprehension tests, to our implicit attitude mapping, to out-in-the-wild shopping and community behaviour, randomised control trials, and more.
Change the audience’s environment without them knowing and measure response.
Sometimes re-write/design your doc/page using behavioural principles.
We always run an online test of the comprehension level (Cloze 1953) of your document, webpage, instruction, or description through 100’s of participants. And we run a statistical analysis of the data.
The Hunting Dynasty IAM© delivers:
Run an online test of brands and word-pairs for 100’s of participants.
Capture demographic and other info.
Statistical analysis of the data.
A full-spectrum map of:
A multi-mode online and focus group project, we run and write all the questions based on standardized psychological components.
Our key difference is we host and observe using our psychologists, either in groups interviews or in-depths, and that can be in-person (hosted in facility, A/V) or on webcam-enabled focus groups.
Anthropological Grid-Group analysis is a tool to explain ‘meaningful interactions’ in groups, commonly used in Fortune 500 companies, including Microsoft.
You’ll understand how your group operates, e.g. It might be as:
Usually commissioned via HR or managers, our on-site observations find out how much control is present in the individual, and how participants are controlled by the group – measured using standardised Anthro systems.
Graph the results and report.
Usually for weeks or months, we perform an applied behavioural-psychological evaluation of community as they experience and change with your service/ product/request.
Testing on: websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems