❯ 1. Behavioural Insight & market research

Slide19Slide06Slide05Slide14Slide08Slide15slide43slide02slide02Slide09Slide12Slide11Slide18


Most agencies will tell you what your audience say (40 slides of ‘he said, she said’, invariably). Fewer are able to work out what they really mean based on what they say. Even fewer still, are able to work out what the audience really feel on a non-conscious level – indeed many people themselves are unable to crystallize these thoughts. And beyond that, fewer still are able to tease out the revealed preferences from the implied.

But we know. We know it all – from comprehension, to implicit attitudes, to randomised control trials, and more.






1. Behavioural 'health check' ▼

screen-shot-2017-01-11-at-12-07-27
We’ll visit you, a site, or look at your communication – it’s like First Aid for target behaviour.


Whether it’s SaaS, products, concept development, target outcomes, pitch support, etc, come make a visit to the doctor; either you get fixed, or you begin the process of finding the deeper problems. And we can usually point out one, two… or five things that you can do straight away to change the behaviour of those involved.


It takes only 15mins. (Seriously.) Give your solution a little extra ‘oomph’.


Give a behavioural ‘reading’ of your strategy, communication, interface or architecture

Actionable commentary on existing communication – we understand why drives decision-making and behaviour, and we’ll tell you how to get what you want from your audience

We build a ‘behavioural toolkit’ to help you action changes ongoing

How to go all the way from nothing to finished article in one easy arc
Increasing cross-sells online
Making new service/content higher uptake via email (e.g. Lexoo/lawyers, Gavin Millar/photographer, HomeAway/travelling)
Online choice architecture (e.g. Friday)
FMCG print ads (e.g. Wrigley’s press adverts)
In-store product display (e.g. Sainsbury’s)
Increasing loft insulation (e.g. British Gas)
Military communication
Face-to-face finance sales
…and more



2. Literature reviews ▼


screen-shot-2016-10-09-at-16-28-43
Standing on the shoulders of giants (it’s high up here!)

Since 1879 when Wilhelm Wundt founded the first laboratory dedicated exclusively to psychological research in Leipzig, we’ve learned a lot about how behaviour is guided through millions of test, papers, and experiments that have been run, documented, and reviewed since. In these might be the answer, or close to the answer, we’re looking for – so we go on a hunt.

3. Quant: Online studies ▼



The ‘Understanding’ Test

screen-shot-2016-09-10-at-16-10-22Even though it ‘reads okay’, does your audience understand your copy? You sure? It’s hard to get anywhere if your audience aren’t sure what you’re saying (the gobbledygook factor) – so let’s run it through one of our award winning comprehension tests and make the copy and imagery work hard.

In our case studies, you’ll find an example in DAS insurance work



Implicit Association Test

screen-shot-2016-10-09-at-22-14-58A spooky, deep-seated, revealing test. Sometimes an audience finds it hard to crystallise their attitude – not with this test – we find it *all* out. Developed at Harvard, the Implicit Association Test measures the speed of association. It’s great for comparing your brand, your service, product, new process, etc with competitors.
❯ Match it with the 12 global brand measures and we can see if your brand (or celebrity endorsement) wins or loses against your competition (in all western countries)
❯ Test the parameters important to your business, or organisation –  in our case studies you’ll find an example in Actelion staff feedback work


Tailored tests, just for you

Have all this and more, from standard tests from the annuls of psychology, to the specific challenges you face including explicit measures of Evaluation (‘good-bad’), Potency (‘strong-weak’), and Activity (‘active-passive’), and free-text input fields for content analysis.


in our case studies you’ll find an example in Aon pension checklist build and test specifically tailored to the project’s needs







4. Qual: Tests administered face-to-face ▼


hgg


Moderated, and observed by psychologists and behavioural experts, our qualitative groups tell us about their behavioural pathway, and find all the factors that affect their decision-making – both the ones they say and the ones they don’t know they’re telling us. We look for the revealed states, the fluid speaking of a ‘comfortable’ thought, the clenched hands of struggle, the miming and mimicking that adds grammar and meaning to simple words.


Come sit with us on the other side of glass and we’ll talk you though it as it happens. (e.g. 400 of Actelion pharmaceutical staff, 65-70 year olds for Independent Age, Pension Trustees for AON)

5. Studies out 'in-the-wild' ▼



Randomised Control Trials (RCT)
screen-shot-2016-10-09-at-18-28-06The audience reveal their behaviour to us irrespective of what they say by us manipulating the environment and observing behaviour – could be letter, spaces, and more. indeed, one of the foundation pillars of behavioural economics is the fact that context affects behaviour irrespective of the audience’s expressed thoughts.


in our case studies you’ll find an example in Keep Britain Tidy/Coca Cola on-site bin interventions.



Ethnography & Anthropology
Screen Shot 2016-06-27 at 21.54.20Groups are organised in, well… groups. This affects how they behave – are they hierarchical? Individualist? Or more challenging, such as a cult-like enclave? We know the reasons why they are like this, and what to do to change. We can do anything from a light touch to a thick description.


See an ethnography story on our Actelion page


In Bristol (UK), for Bristol Waste, we visited pre-planned respondents in home to observe and discuss their recycling habits. We crafted a ‘route out of the home’ which we had not seen in literature before.