❯ 2. Behavioural Insight & Research


Most agencies will tell you what your audience say (40 slides of ‘he said, she said’, invariably). Fewer are able to work out what they really mean based on what they say. Even fewer still, are able to work out what the audience really feels on a non-conscious level – indeed many people themselves are unable to crystallize these thoughts. And beyond that, fewer still are able to tease out the revealed preferences from the implied. 

But we know – from comprehension, to implicit attitudes, to out-in-the-wild mystery shopping and randomised control trials, and more.

Some of our packaged products are below. Ask us about these, or enquire about a tailored behavioural solution.


Nudge techniques


Randomised Control Trials (RCTs) ⬇



What you get


  • Solid data on how an audience will react in the real world to an intervention
  • Clear idea of where to put your money/effort/approach






What we do


Change the audience’s environment without them knowing and measure response.


  • Simultaneously testing variants e.g. letters, or building/office alterations in different sites, etc.
    • Before and after e.g. changing roadside furniture, office/store layout, markings/signage, etc.




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    Applied Quantitative Psychology


    Comprehension-Motivation Test© (C-MT) ⬇



    What you get


    • A scientific % score of audience’s understanding and motivation to read (versus competitors/old version)
    • Robust enough for submission to regulatory bodies, internal boards/C-Suite

    Great for:

    • Product/service, e.g. finance, medical
    • Product use instructions
    • Space/info/shopping
    • Online/phone/booth/e-commerce, interface



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    What we do


    Sometimes re-write/design your doc/page using behavioural principles.

    We always run an online test of the comprehension level (Cloze 1953) of your document, webpage, instruction, or description through 100’s of participants. And we run a statistical analysis of the data.



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    Implicit Attitude Map© (IAM) ⬇


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    What you get


    The Hunting Dynasty IAM© delivers:

    • A score of your brand(s) and competitors mapped on a line graph in comparison
    • Clear ‘map’ of where your strengths and weaknesses are versus competition/ where you want to be
    • Very powerful tool – uses deep-seated implicit responses, not just ‘what people think they think’
    • Demographic info weaved in to the results

    What we do


    Run an online test of brands and word-pairs for 100’s of participants.

    Capture demographic and other info.

    Statistical analysis of the data.




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    Brand Equity Measure ⬇



    What you get


    A full-spectrum map of:

    • Strength of brand awareness
    • Strength of favorability
    • Uniqueness
    • Recognition
    • Recall

    Great for:

    • Old brand
    • New brand (rebranded)
    • Competitors
    • The sector itself

    What we do


    A multi-mode online and focus group project, we run and write all the questions based on standardized psychological components.


    • In-person (hosted in facility, A/V)
    • Or, webcam-enabled focus groups




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    Applied Qualitative Psychology


    Behavioural Pathway Mapping ⬇



    What you get


    • A clear user-path from start to finish and the revealed states, and themes (attitudes, emotions, decision-making behaviour) of the target audience – such as opening a letter requiring a donation, or using a product
    • What are the pinch-points
    • What area(s) to focus on for interventions


    What we do


    Our key difference is we host and observe using our psychologists, either in groups interviews or in-depths, and that can be in-person (hosted in facility, A/V) or on webcam-enabled focus groups.




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    Anthropological Structure & Ethnography ⬇



    What you get


    Anthropological Grid-Group analysis is a tool to explain ‘meaningful interactions’ in groups, commonly used in Fortune 500 companies, including Microsoft.

    You’ll understand how your group operates, e.g. It might be as:

    • Withdrawn
    • Or, social democracy
    • Individualist
    • Statist
    • Or, totalitarian, and more

    We’ll tell you how to improve/change the culture.

    What we do


    Usually commissioned via HR or managers, our on-site observations find out how much control is present in the individual, and how participants are controlled by the group – measured using standardised Anthro systems.

    Graph the results and report.




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    Online Communities ⬇



    What you get


    Usually for weeks or months, we perform an applied behavioural-psychological evaluation of community as they experience and change with your service/ product/request.

    • Online Communities
    • Bulletin board focus groups
    • Chatroom focus groups
    • Video Diaries
    • Mobile qualitative studies


    What we do



    • Shape the ‘hook’ to draw respondents in, expectations, and type of people for the community
    • Design themes, interaction, and community chat based on psychological and behavioural techniques we want to examine
    • Seed ideas into the community and manage its progress





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    Usability labs (desktop/mobile devices, Eyetracking) ⬇



    What you get


    • Controlled space to observe behavioural pathway
    • On any type of interactive products
    • Clear feedback on pre-launch interface where downsides of launching for live testing are too great
    • Coverage in US, UK, France, Germany

    What we do


    Testing on: websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems

    • Our key difference is a behavioural reading of the session and outcomes
    • Host and observe using our psychologists

    Features include:

    • Direct inputs from a respondent’s PC at full VGA resolution for website & software testing
    • Real-time video-marking of points of interest
    • DVD recording of all sessions
    • Easily supports multiple testing scenarios including IDIs, mini groups and full focus groups with up to eight users





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    Contact us