1. Insight


We discover the influencers of people’s behaviour. We do this with provable, repeatable, primary research on capability, ability, motivation, and more.

Most agencies will tell you what your audience say (40 slides of ‘he said, she said’, invariably). Fewer are able to work out what they really mean based on what they say and fewer still, are able to understand the audience on a non-conscious level. You won’t get that here. We know how to work out the deep-seated drivers of behaviour – from our award-winning comprehension tests, to our audience segmentation via implicit attitude mapping, to out-in-the-real-world behaviour, randomised control trials, pathway mapping, and more.

Some of our approaches are below. Tell us about your challenge, or needs.


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Qualitative


Quantitative


Randomised control trial (RCT)


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Image shown: Behavioural Pathway Mapping group for Independent Age’s cold-call letters for donation from 65+ year olds, UK


Mental models



Model-Pathway focus groups
Our Model-Pathway focus group approach helps us establish the more valuable revealed and declared non-concious mental models and the behavioural pathways of a target audience.

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What we need
✔ Your audience
That’s it!

What we do
✔ Source participants that represent your audience (US, EMEA, Asia)
✔ Explain the mental model and pathway, and how to affect them


Contact us
Usability labs
Real-world: Websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems


Duration


Ethnography/diary study
Real-world: Diaries enable a more objective study
Online communities
Online: Evaluation of community as they experience and change with your service/ product


CULTURE


Anthropological structure
Real-world: A tool to explain ‘meaningful interactions’ in groups


Image shown: Demographic screen on our Implicit Brand Attitude Map© tool for HomeAway property owners in US, UK, France, Germany


Comprehension



C-M Test©
Our C-M Test© (Comprehension-Motivation Test©) is our award-winning, online product for text, that scores both understanding and motivation to read.

Examples: Customer comms
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What we need
Simply tell us:
✔ Your current text/letter/pag/etc.
✔ If you want a re-write
✔ Your audience
That’s it!

What we do
✔ We prep online test webpages
✔ Write demographic and comprehension questions
✔ Source hundreds of participants that represent your audience
✔ Chart the results
✔ Explain what’s good/bad and how to improve

Contact us


PERCEPTION



IBAM©
Our IBAM© (Implicit Brand Attitude Map©) is our innovative online product that scores your brand(s) brand personality vs. your competitors using ‘quick response’ word-pairs.

Examples: Brand strategy
Read Brand personality test turns Cambridge Analytica methods into something positive on our blog
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What we need
Simply tell us:
✔ Your competitors (whether between brands, within brands, and more)
That’s it!

What we do
✔ We prep online test webpages
✔ Write demographic questions
✔ Source hundreds of participants that represent your audience
✔ Chart the results
✔ Explain what’s good/bad and how to improve


Contact us
Scenario testing
Online, hundreds of participants: scoring motivation in novel situations
Brand equity measure
Online, hundreds of participants: full-spectrum map of brand awareness, favourability, Uniqueness, Recognition, Recall


Detection


Big Data analysis
Regression etc. to find correlations that may not be obvious


Image shown: Observing two sites for six-days, trialling effect of affordance (extra bins) and beautification (cleaning) Keep Britain Tidy & Coca Cola, UK


Nudges


Randomised Control Trials (RCTs)
Online or real-world: changing the audience’s environment without them knowing and measure response. We have well-proven processes that test for communication and architecture on a large or small scale.

Examples: Email/SMS
Read about THE ABC OF RCTS on our blog
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What we do
We change the audience’s environment without them knowing and measure response.
✔ Simultaneously testing variants e.g. emails, letters, SMS, online webpage layouts and copy, imagery, etc.
✔ Before and after e.g. changing roadside furniture, office/store layout, markings/signage, etc.

What you get
✔ Solid data on how an audience will react in the real world to an intervention
✔ Clear idea of where to put your money/effort/approach
✔ Explanation of what’s good/bad and how to improve

Contact us



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