❯ 1. Insight

[br][br]

1. Insight

[br]

We discover the influencers of people’s behaviour. We do this with provable, repeatable, primary research on capability, ability, motivation, and more.

Some of our approaches are below. Tell us about your challenge, or needs.

[br]

wide_shallow

Qualitative

[br]

Quantitative

[br]

Randomised control trial (RCT)

[br]

wide_shallow

Image shown: Behavioural Pathway Mapping group for Independent Age’s cold-call letters for donation from 65+ year olds, UK

Mental models

[br]

[br]Model-Pathway focus groups
Our Model-Pathway focus group approach helps us establish the more valuable revealed and declared non-concious mental models and the behavioural pathways of a target audience.
[br][toggle title=”
+ More
“]
What we need
✔ Your audience[br]That’s it!
[br]What we do
✔ Source participants that represent your audience (US, EMEA, Asia)[br]✔ Explain the mental model and pathway, and how to affect them[br][br][br]
Contact us
[/toggle]
Usability labs
Real-world: Websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems

Duration

[br]

Ethnography/diary study
Real-world: Diaries enable a more objective study
Online communities
Online: Evaluation of community as they experience and change with your service/ product

CULTURE

[br]

Anthropological structure
Real-world: A tool to explain ‘meaningful interactions’ in groups


Image shown: Demographic screen on our Implicit Brand Attitude Map© tool for HomeAway property owners in US, UK, France, Germany

Comprehension

[br]

[br]C-M Test©
Our C-M Test© (Comprehension-Motivation Test©) is our award-winning, online product for text, that scores both understanding and motivation to read.
[br]Examples: Customer comms
[toggle title=”
+ More
“]
What we need
Simply tell us:[br]✔ Your current text/letter/pag/etc.[br]✔ If you want a re-write[br]✔ Your audience[br]That’s it!
[br]What we do
✔ We prep online test webpages[br]✔ Write demographic and comprehension questions[br]✔ Source hundreds of participants that represent your audience[br]✔ Chart the results[br]✔ Explain what’s good/bad and how to improve[br][br]
Contact us
[/toggle]

PERCEPTION

[br]

[br]IBAM©
Our IBAM© (Implicit Brand Attitude Map©) is our innovative online product that scores your brand(s) brand personality vs. your competitors using ‘quick response’ word-pairs.
[br]Examples: Brand strategy
Read Brand personality test turns Cambridge Analytica methods into something positive on our blog
[toggle title=”
+ More
“]
What we need
Simply tell us:[br]✔ Your competitors (whether between brands, within brands, and more)[br]That’s it!
[br]What we do
✔ We prep online test webpages[br]✔ Write demographic questions[br]✔ Source hundreds of participants that represent your audience[br]✔ Chart the results[br]✔ Explain what’s good/bad and how to improve[br][br][br]
Contact us
[/toggle]
Scenario testing
Online, hundreds of participants: scoring motivation in novel situations
Brand equity measure
Online, hundreds of participants: full-spectrum map of brand awareness, favourability, Uniqueness, Recognition, Recall

Detection

[br]

Big Data analysis
Regression etc. to find correlations that may not be obvious


Image shown: Observing two sites for six-days, trialling effect of affordance (extra bins) and beautification (cleaning) Keep Britain Tidy & Coca Cola, UK

Nudges

[br]

Randomised Control Trials (RCTs)
Online or real-world: changing the audience’s environment without them knowing and measure response. We have well-proven processes that test for communication and architecture on a large or small scale.
[br]Examples: Email/SMS
Read about THE ABC OF RCTS on our blog
[toggle title=”
+ More
“]
What we do
We change the audience’s environment without them knowing and measure response.
✔ Simultaneously testing variants e.g. emails, letters, SMS, online webpage layouts and copy, imagery, etc.
✔ Before and after e.g. changing roadside furniture, office/store layout, markings/signage, etc.
[br]What you get
✔ Solid data on how an audience will react in the real world to an intervention
✔ Clear idea of where to put your money/effort/approach
✔ Explanation of what’s good/bad and how to improve[br][br]
Contact us
[/toggle]



wide_shallow