Some clients know exactly what needs fixing (a problem), others a clear outcome without a clear ‘thing’ to fix (a quiz!); either’s fine. We work carefully, and collaboratively to define the challenge – whether it be understanding perception, or altering a target behaviour.
Predictive insight looks a lot like standard market research but has lots of additional robust psychological techniques embedded. Behavioural insight and change (Define-Design-Test-Refine-Scale) is delivered with rigour ( ‘how big should my sample size be?’), and often involves Co-creation & Ideation and Communication implementation.
Out of our work we have tests we’ve turned into a each built to solve recurring challenges in a ready-to-go format.
Define ❯ Design ❯ Probe ❯ Report
Define ❯ Design ❯ Test ❯ Refine ❯ Scale
Hundreds focus-grouped in the UK, Germany, Austria, USA, and France
Thousands surveyed in the UK, France, Germany, USA, India, and beyond
Over 400,000 people live-tested in 191 of the world’s 195 countries