1. Insight lab

Some clients know exactly what needs fixing (a problem), others a clear outcome without a clear ‘thing’ to fix (a quiz!); either’s fine. We work carefully, and collaboratively to define the challenge – whether it be understanding perception, or altering a target behaviour.


Predictive insight looks a lot like standard market research but has lots of additional robust psychological techniques embedded. Behavioural insight and change (Define-Design-Test-Refine-Scale) is delivered with rigour ( ‘how big should my sample size be?’), and often involves Co-creation & Ideation and Communication implementation.


Out of our work we have tests we’ve turned into a  each built to solve recurring challenges in a ready-to-go format.



Predictive
Insight

Define ❯ Design ❯ Probe ❯ Report


Behavioural
Insight

Define ❯ Design ❯ Test ❯ Refine ❯ Scale




SHARPER FOCUS ON THEMES


Hundreds focus-grouped in the UK, Germany, Austria, USA, and France



  • Mental-Model-and-Pathway groups
Understanding where the audience are, why, and how to get a better outcome


  • Usability labs
  • Online community trials
  • Ethnography & Anthropology
  • And more



LIVE TESTS AT SCALE


Over 400,000 people live-tested in 191 of the world’s 195 countries



  • Randomised Control Trials
Changed behaviour & C-Suite ready reports


  • Tailored A/B and multi variant tests
  • Big Data analysis
  • And more


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