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Some clients know exactly what needs fixing (a problem), others a clear outcome without a clear ‘thing’ to fix (a quiz!); either’s fine. We work carefully, and collaboratively to define the challenge – whether it be understanding perception, or altering a target behaviour.

[br]Predictive insight looks a lot like standard market research but has lots of additional robust psychological techniques embedded. Behavioural insight and change (Define-Design-Test-Refine-Scale) is delivered with rigour ( ‘how big should my sample size be?’), and often involves Co-creation & Ideation and Communication implementation.

[br]Out of our work we have tests we’ve turned into a  each built to solve recurring challenges in a ready-to-go format.


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SHARPER FOCUS ON THEMES

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Hundreds focus-grouped in the UK, Germany, Austria, USA, and France

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[list_styles][list_style icon=”fa fa-caret-right”] Mental-Model-and-Pathway groups [/list_style][/list_styles]Understanding where the audience are, why, and how to get a better outcome
[br][list_styles][list_style icon=”fa fa-caret-right”]Usability labs[/list_style][list_style icon=”fa fa-caret-right”]Online community trials[/list_style][list_style icon=”fa fa-caret-right”]Ethnography & Anthropology[/list_style][list_style icon=”fa fa-caret-right”]And more[/list_style][/list_styles]

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SURVEYS AT SCALE

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Thousands surveyed in the UK, France, Germany, USA, India, and beyond

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[list_styles][list_style icon=”fa fa-caret-right”] Comprehension-Motivation Test© [/list_style][/list_styles]Even though it ‘reads okay’, does your audience understand your copy & images? Find out with our award-winning test
[br][list_styles][list_style icon=”fa fa-caret-right”] Implicit Brand Attitude Map©[/list_style][/list_styles]People find it hard to know their own attitude – with this test we dig deep
[br][list_styles][list_style icon=”fa fa-caret-right”] Semantic Pairs survey[/list_style][/list_styles]Find out how ‘good’, ‘strong’, and ‘active’ you are with the ‘Eveready battery’ of attitude
[br][list_styles][list_style icon=”fa fa-caret-right”] Themes-to-Facts-to-Focus package[/list_style][/list_styles]A complete narrowing down from themes, to hard data at-scale, to one viewpoint
[br][list_styles][list_style icon=”fa fa-caret-right”]Brand equity complete test[/list_style][list_style icon=”fa fa-caret-right”]Scenario testing[/list_style][list_style icon=”fa fa-caret-right”]And more[/list_style][/list_styles]

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LIVE TESTS AT SCALE

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Over 400,000 people live-tested in 191 of the world’s 195 countries

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[list_styles][list_style icon=”fa fa-caret-right”] Randomised Control Trials[/list_style][/list_styles]Changed behaviour & C-Suite ready reports
[br][list_styles][list_style icon=”fa fa-caret-right”]Tailored A/B and multi variant tests[/list_style][list_style icon=”fa fa-caret-right”]Big Data analysis[/list_style][list_style icon=”fa fa-caret-right”]And more[/list_style][/list_styles]

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