A clear user-path from start to finish and the revealed states, and themes (attitudes, emotions, decision-making behaviour) of the target audience – such as opening a letter requiring a donation, or using a product
What are the pinch-points
What area(s) to focus on for interventions
What we do
Our key difference is we host and observe using our psychologists, either in groups interviews or in-depths, and that can be in-person (hosted in facility, A/V) or on webcam-enabled focus groups.