And if you need to execute off of it, non-behavioralists will not go far wrong. (Obviously we can execute from it too, saving you the hassle of ‘switching trains’.)
The key aim for the client was to encourage people to make an appointment with a doctor – and we wrote some insights from Behavioural Economics (BE) applied to meet this requirement and persuade people to visit their HCP, and some copy examples as a platform for copy and dev teams.
Similarly, this is helping non-behavioural medical marketing agency have a useable foundation upon which they could create an animation and copy lines to go on YouTube and be confident it was behaviourally robust.
Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’
We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.
See the whole story in our portfolio page
15,000 word plan.
Waterwise is a not-for-profit funded by water companies focusing on water efficiency, and asked us to write a comms plan for 2013-2014 (and on to deregulation in 2015) that would reduce the amount of water consumed by domestic customers. Chaired by DEFRA, a steering group populated by the Consumer Council for Water, The Environment Agency, Sutton and East Surrey Water, Affinity Water (formerly Veolia Water), Thames Water, South East Water, WWF (World Wildlife Fund), Waterwise, Energy Saving Trust, and Kent County Council.