❯ 2. Behavioural Strategy


What’s the plan, Stan? Sometimes the need to get everyone on the same page is vital, even if the need for a piece of design/communication is a long way off. What’s really useful about our input is that your strategy is all planned though a behavioural lens – the whys and wherefores are all embedded and explained. It is a recipe for behaviour change delivered as a do-able strategy.

And if you need to execute off of it, non-behavioralists will not go far wrong. (Obviously we can execute from it too, saving you the hassle of ‘switching trains’.)

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Execution strategy ▼

A punchy platform: Designing and copywriting plans for non-experts to use (usually in an execution-platform already decided).



1. Rosacea website

The key aim for the client was to encourage people to make an appointment with a doctor – and we wrote some insights from Behavioural Economics (BE) applied to meet this requirement and persuade people to visit their HCP, and some copy examples as a platform for copy and dev teams.

2. Asthma animation

Similarly, this is helping non-behavioural medical marketing agency have a useable foundation upon which they could create an animation and copy lines to go on YouTube and be confident it was behaviourally robust.


Product & deployment strategy (Print, Digital, TV, events) ▼

A need for upstream strategic work that gives direction to categories of communication, as well and more granular descriptions and reasons for executional approaches? We do that, too.



Cardboard Futures

Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’

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We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.

See the whole story in our portfolio page



Comms plan 2013-2014 for half of all UK domestic water companies.

15,000 word plan.

Waterwise is a not-for-profit funded by water companies focusing on water efficiency, and asked us to write a comms plan for 2013-2014 (and on to deregulation in 2015) that would reduce the amount of water consumed by domestic customers. Chaired by DEFRA, a steering group populated by the Consumer Council for Water, The Environment Agency, Sutton and East Surrey Water, Affinity Water (formerly Veolia Water), Thames Water, South East Water, WWF (World Wildlife Fund), Waterwise, Energy Saving Trust, and Kent County Council.


See the whole story in our portfolio page