Quant: Brand Equity Measure





What you get


A full-spectrum map of:

  • Strength of brand awareness
  • Strength of favorability
  • Uniqueness
  • Recognition
  • Recall

Great for:

  • Old brand
  • New brand (rebranded)
  • Competitors
  • The sector itself

What we do


A multi-mode online and focus group project, we run and write all the questions based on standardized psychological components.


  • In-person (hosted in facility, A/V)
  • Or, webcam-enabled focus groups