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  How to make a New Year’s resolution that will last forever – the science of habit formation

  31/12/12 • (64480http://www.thehuntingdynasty.com/2012/12/how-to-make-a-new-year%e2%80%99s-resolution-that-will-last-forever-%e2%80%93-the-science-of-habit-formation/How+to+make+a+New+Year%E2%80%99s+resolution+that+will+last+forever+%E2%80%93+the+science+of+habit+formation2012-12-31+14%3A05%3A38Oliver+Payne)

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  Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

  05/12/12 • (61442http://www.thehuntingdynasty.com/2012/12/driving-the-wrong-point-uk-gov-think-drink-drive-campaign/Driving+the+wrong+point%3F+UK+Gov+%27Think%21%27+drink+drive+campaign2012-12-05+19%3A35%3A38Oliver+Payne)

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  Your behaviour is unsuitable

  05/8/12 • (58010http://www.thehuntingdynasty.com/2012/08/your-behaviour-is-unsuitable/Your+behaviour+is+unsuitable2012-08-05+16%3A12%3A23Oliver+Payne)

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  Finding your target market – lessons from the ‘Nigerian scam’ email

  27/7/12 • (57910http://www.thehuntingdynasty.com/2012/07/finding-your-target-market-%e2%80%93%c2%a0lessons-from-the-nigerian-scam-email/Finding+your+target+market+%E2%80%93%C2%A0lessons+from+the+%27Nigerian+scam%27+email+2012-07-27+06%3A14%3A38Oliver+Payne)

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  When ’somewhat likely’ means a lot more likely – the mere exposure effect

  20/7/12 • (57580http://www.thehuntingdynasty.com/2012/07/when-somewhat-likely-means-a-lot-more-likely-%e2%80%93-the-mere-exposure-effect/When+%27somewhat+likely%27+means+a+lot+more+likely+%E2%80%93+the+mere+exposure+effect2012-07-20+06%3A12%3A44Oliver+Payne)

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  Wisdom, and crowds

  13/7/12 • (57221http://www.thehuntingdynasty.com/2012/07/wisdom-and-crowds/Wisdom%2C+and+crowds2012-07-13+06%3A14%3A59Oliver+Payne)

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  Neither sermons nor silence

  09/7/12 • (58190http://www.thehuntingdynasty.com/2012/07/neither-sermons-nor-silence/Neither+sermons+nor+silence2012-07-09+14%3A51%3A34Oliver+Payne)

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  ‘Dispense With A Horse’ – the problems with a high cost-of-thought

  06/7/12 • (56210http://www.thehuntingdynasty.com/2012/07/dispense-with-a-horse-%e2%80%93%c2%a0the-problems-with-a-high-cost-of-thought/%27Dispense+With+A+Horse%27+%E2%80%93%C2%A0the+problems+with+a+high+cost-of-thought2012-07-06+06%3A07%3A50Oliver+Payne)

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  The point of zero distance, pensions, droughts, and TV ads

  29/6/12 • (55190http://www.thehuntingdynasty.com/2012/06/the-point-of-zero-distance-pensions-and-tv-ads/The+point+of+zero+distance%2C+pensions%2C+droughts%2C+and+TV+ads2012-06-29+06%3A14%3A19Oliver+Payne)

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  Driving habits

  22/6/12 • (53164http://www.thehuntingdynasty.com/2012/06/driving-habits/Driving+habits2012-06-22+06%3A14%3A04Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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