Until recently, behavioral insights research has typically focused on developing solutions for public policy problems. It has also been applied to improve marketing and investment decisions. However, there is still a dearth of research on the application of behavioral insights to the field of organizational behavior. The core of organizational behavior research is to understand […]
Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]
Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]
Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]
Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]
The US presidential race is set to finish on November the 8th. We’ve all been following Donald Trump’s rise from one of sixteen Republican candidates to a serious presidential hopeful, often outraged, but mostly baffled by how this even happened. While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes […]
Growing inequality, disappearing middle class, poverty. Financial crises and ever-increasing debts. Corruption, money laundering, corporate tax avoidance, corporate misconduct in general. Future energy and food insecurity. These are just a few results of a broad-brush google search for modern economic problems. Put together, the list sounds like a doomsday scenario. Surely we’re doing something to […]
Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]
Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]
Just over halfway through the busy year seems like a good time to recap of what we have done so far. From the streets of Bristol clad in high-vis, to corporate boardrooms (not clad in high-vis), here are a few of the most interesting behavioural insights projects we’ve done in the first half of 2016. […]
If you have been following any media outlet over the past year, you’ve heard about it: male suicide is a serious problem. With men accounting for up to 78% of all suicides, it is the biggest killer of men aged under 45 in the UK. These stark statistics had been overshadowed for much too long. […]
• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]
Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]
• For German enquiries please speak with Lina Skora • For English enquiries please speak with Oliver Payne You might like to: • View the behavioural communication book Inspiring Sustainable Behaviour: 19 Ways To Ask For Change published by Routledge, available in most countries. • Join the London Behavioural Economics Network Meetup group • Join […]
