Blog

01
Dec

Christmas gift guide: Choosing the perfect gift

Posted by | · · · | The Hunter Blog | No Comments

Giving any gift is better than nothing at all, right? Wrong. An impulsively selected and ill-considered gift may actually damage interpersonal relationships 1,2. So-called miscalibrated gift choice describes the discrepancy in thoughts and expectations of givers and recipients during the gift giving process 3 – with that in mind, here are some tips on how to […]

Read More
23
Nov

The ABC of RCTs

Posted by | · · · · | The Hunter Blog | No Comments

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

Read More
23
Nov

Inspiring sustainable behaviour

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments

I was very honoured to the be the keynote speaker at the ‘Together Towards A low Carbon Future’ Conference run by @ESBGroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. "Disrupting habitual behaviour is the key to allowing us to make deliberative decisions rather than automatic ones" says @oliverpayne at #TakeCharge2017 Conference on how […]

Read More
22
Aug

The Hunting Dynasty Summer Placements

Posted by | · · | The Hunter Blog | No Comments

July 2017 saw the first round of The Hunting Dynasty summer placements – an opportunity for three outstanding Masters graduates – Lauren, Louise and Neo – to spend a week as part of our team and work on a real-life behavioural science brief. In addition to more or less expected daily tasks in a behavioural […]

Read More
22
May

The smartest choice of all? Teaching organisations to make smarter choices

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments

Until recently, behavioral insights research has typically focused on developing solutions for public policy problems. It has also been applied to improve marketing and investment decisions. However, there is still a dearth of research on the application of behavioral insights to the field of organizational behavior. The core of organizational behavior research is to understand […]

Read More
02
Dec

The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · | The Hunter Blog | 1 Comment

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

Read More
11
Nov

Not so added value

Posted by | · · · · · | The Hunter Blog | No Comments

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

Read More
05
Nov

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

Read More
26
Oct

When crowds know best

Posted by | · · · · · · · · · · | The Hunter Blog | No Comments

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

Read More
12
Oct

Trump’s unlikely ally – recognition heuristic

Posted by | · · · · · · · | The Hunter Blog | No Comments

The US presidential race is set to finish on November the 8th. We’ve all been following Donald Trump’s rise from one of sixteen Republican candidates to a serious presidential hopeful, often outraged, but mostly baffled by how this even happened. While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes […]

Read More
09
Sep

Economics – the source of our financial woes?

Posted by | · · · · · · · | The Hunter Blog | 1 Comment

Growing inequality, disappearing middle class, poverty. Financial crises and ever-increasing debts. Corruption, money laundering, corporate tax avoidance, corporate misconduct in general. Future energy and food insecurity. These are just a few results of a broad-brush google search for modern economic problems. Put together, the list sounds like a doomsday scenario. Surely we’re doing something to […]

Read More
31
Aug

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

Read More
11
Aug

Sān rén chéng hǔx: Three men make a tiger

Posted by | · · · · | The Hunter Blog | No Comments

Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

Read More
21
Jul

2016 so far

Posted by | · · · · · · · · · | The Hunter Blog | No Comments

Just over halfway through the busy year seems like a good time to recap of what we have done so far. From the streets of Bristol clad in high-vis, to corporate boardrooms (not clad in high-vis), here are a few of the most interesting behavioural insights projects we’ve done in the first half of 2016. […]

Read More