Trying to find the tallest jockey: A/B testing can be problematic
'There's nothing wrong with A/B testing'. This statement…
Brilliant idea – but how do you know it is marketable?
A mental model is a hypothetical internal cognitive…
Online reviews: How to get people talking about your product online
We all do it. We look at the star ratings and read the…
The nightmare of contacting customers? Behavioural science turns it into a dream come true.
You’ve been having the same nightmare, over and over…
Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know
Email marketing has the highest ROI of any marketing…
Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors
Personality traits have been used and abused by Cambridge…
Conjoint analysis: how to correctly predict consumer purchase price of new products
You’re about to launch a brilliant, innovative product…
A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross
The excellent behavioural scientists, Ingrid M. Paulin…
Why do we need behavioural science? Because we’ve created a way of life we no longer recognise
‘Eat, drink, and be merry, for tomorrow we die.’1. An…
How to make a New Year’s resolution that will last forever – the science of habit formation
Most New Year’s resolutions have a success rate in the…
Your behaviour is unsuitable (because our lives are better).
It’s nothing personal. We’re good at living short and…
The smartest choice of all? Teaching organisations to make smarter choices
Until recently, behavioral insights research has…
The financial sector has confused users that need help
This means that financial communications are governed by…
Not so added value: Don’t show all your product’s features.
Imagine you’re working in an electronics shop. A new…
Where does your brand sit in your consumer’s subconscious?
Wouldn't you love to have a solid, reliable map of where…
When crowds know best: greater predictive power than expert forecasts of voting intention
Voting is a timely topic. Britain just voted out of the…
Trump’s unlikely ally – recognition heuristic
While Trump’s black-and-white simplicity and promises of…
A step-by-step approach to reducing suicide among men
If you have been following any media outlet over the past…
Feel the pain – guaranteed | Spüre den Schmerz – garantiert
We work harder to avoid loss than we do to achieve gain.…