April 20, 2016
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a…
March 29, 2016
The ‘why’ and ‘how’ of sustainability | Das ‘Warum’ und ‘Wie’ der Nachhaltigkeit
The French anthropologist Claude Lévi-Strauss notes that…
March 14, 2016
Context, really, is everything | Kontext, wahrhaftig, ist Alles
Most of us know a bit about ‘anchoring’ – even if we…
July 27, 2015
Gold! The only Gold Retail Nudge Award won by us for DAS Legal
The only Gold Retail Nudge Award won for DAS LegalThe…
February 20, 2014
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
December 10, 2013
A way to incentivise the growing cohort of baby-boomers to reduce water consumption
In general, baby boomers (the retired empty-nesters) have…
December 5, 2012
Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
The UK Department for Transport’s airing it’s THINK!…
July 27, 2012
Finding your target market – lessons from the ‘Nigerian scam’ email
We've all seen them – poorly constructed sentences in…
July 20, 2012
When ‘somewhat likely’ means a lot more likely – the mere measurement effect
I saw this YouGov poll graph recently. Nice clearly…
July 13, 2012
Wisdom, and crowds: bend it like Asch
If you have a jar full of marbles, you have have a lot of…
July 6, 2012
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…
June 29, 2012
The point of zero distance, pensions, droughts, and TV ads
A ‘tree top’ view, versus a ‘nose pressed against the…
June 22, 2012
Habits: forming them, and breaking them
Habits are nasty, and nice. Nasty, because the habit…
June 15, 2012
You can’t fake it until you make it – disposition and more
You are at work. You walk by a meeting room and peek…
June 8, 2012
Framing choice: The effects follow us everywhere
Rarely can you avoid the situational, group, proximal and…
May 4, 2012
Dead norms – the media informs our choice in way they don’t realise. (And nor do we.)
Like you, I am a fair-minded, considerate, person. The…
April 27, 2012
Channel factors and big shifts in behaviour
Context is important. In fact, it’s one of the big three…
April 20, 2012
Where’s our behavioural Silicon Valley?
The French anthropologist Claude Lévi-Strauss (1908-2009)…
April 7, 2012
Drinking, Driving, Brands, and hygiene: It’s not all about sales
I was reading Charles K Atkin’s ‘Mass Communication…