Turning insights into strategy, plans, co-creation workshops, models, and playbooks as guidance for a team is a great way help embed and support both the learning of techniques and co-producing the implementation of insights into usable outputs.
Sometimes – and this is okay – we don’t need to do any more work. Either the challenge is solved, or the creation and crafting work is all done in the insight phase (very common in live trials). That’s okay.
We decide together.