Quant: Comprehension-Motivation Test© (C-MT)





What you get


  • A scientific % score of audience’s understanding and motivation to read (versus competitors/old version)
  • Robust enough for submission to regulatory bodies, internal boards/C-Suite

Great for:

  • Product/service, e.g. finance, medical
  • Product use instructions
  • Space/info/shopping
  • Online/phone/booth/e-commerce, interface



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What we do


Sometimes re-write/design your doc/page using behavioural principles.

We always run an online test of the comprehension level (Cloze 1953) of your document, webpage, instruction, or description through 100’s of participants. And we run a statistical analysis of the data.