Customer conversion & retention

Increasing satisfaction & conversion, reducing churn & complaints


Customer pathway behavioural audits

Journey maps and pathways for new or existing products viewed through our behavioural eyes – we know what to get right, and where you could be really missing out.

Creating & testing behavioural communications (RCT)

You’ll find us rewriting, redesigning, or generating from scratch, communication to increase conversion and/or retention, proven in live trials, with robust p values and clear changes in behaviour.


Customer pathway behavioural audits

A Hunting Dynasty Product

Journey maps and pathways for new or existing products viewed through our behavioural eyes – we know what to get right, and where you could be really missing out.


What we do

We have our developed process using the great foundation from the COM-B model which is well-sourced and proven to work effectively. You won’t find our approach – or the benefits of it – elsewhere.

We look for where the importance to the organisation is high, but the motivation and ability (of which capability and opportunity are components) is low. In this gap, behavioural interventions can have maximum effect.


What it's great for



  • User journey both online and offline

  • When you have a system or process and it’s unclear where best to deploy behavioural interventions


Related client work

Insurance claim handling

  • 6x letter, 6x email, 2x call script, 1x poster
  • 1x Top Ten Effects Cheat Sheet
  • Customer NPS scoring

Cold-call donation letter

  • Behavioural assessment of over 65 year olds
  • Defined and used pathway to construct communication

Creating & testing behavioural communications (RCT)

A Hunting Dynasty Technique

Converting insight – the ‘what’ – into communication – the ‘how’ – that works seamlessly is a specialism of ours. We have created and tested on millions of respondents in over one hundred countries in the past decade, and are often commissioned by other research agencies to help them turn their insight into useable communication.


What we do

You’ll find us rewriting, redesigning, or generating from scratch, communication to increase conversion and/or retention, proven in live trials, with robust p values and clear changes in behaviour – in 2018 alone we re-worked and tested communication on a total of 2,545,902 people over a range of clients and pieces of work which saw an improvement in behaviour between 4.8% and 5,500%

Randomised Control Trials (RCTs) or A/B tests are the best way to deliver provable, repeatable, tested communication changes, at-scale. Randomised Control Trials (RCTs) have typically been used to evaluate medical interventions, and frequently employed by us (behavioural scientists) to determine the success of behavioural nudges. In their simplest form, an RCT involves evaluating interventions by comparing them to a control. The randomisation component ensures bias is minimised, making RCTs one of the most rigorous experimental designs on offer.


What it's great for



  • Great design and copy that works

  • Irrefutable C-Suite ready reports

  • Permanent change in behaviour of customers/users


Related client work

Related blog posts