Many of our clients have asked for help with emergency messaging – structuring and writing communication and shaping user flows – to deal with the challenges that come with COVID-19.

We can help other organisations, too.

The challenges

  • We often lack ability to imagine exponential curves – our confusion over curvilinear relationships feeds misunderstanding the effect of the spread of COVID-19
  • We often discount ‘things in the future’ as less likely to happen, which can be fixed with language and imagery
  • Personality traits respond differently to pandemic ‘Tragedy of the Commons’ type problems, where the need of the individual is at odds with the needs of the group, even though the individual is part of the group – this can be managed
  • ‘Us and them’ group perceptions will only get more of a challenge as cases and hotspots develop – there are techniques to reduce this perception – this is true in the workplace as well as out
  • We all have a ‘finite pool of worry’ that affects how we deal with day-to-day challenges
  • Our mental models are lacking experience of rare pandemics – we use models to make predictions and decisions about future actions. We do a lot of work re-building and understanding mental models

Our help… so far

Whether it’s our direct clients, or their clients, we’ve helped with positioning docs all the way to fully developed deliverables across diverse sectors, such as insurance, consumer, high street, and factories. The common element are human beings, and that is what we understand.

  • Webpage messages
  • Emails
  • Sign up flows, placements, structure and messaging
  • Holding messages
  • Managing load
  • Internal comms
  • Posters and imagery
  • Campaignable assets
  • Business strategy informed by human-centered understanding

In related information, read our post on the challenges with video calls – Video Conferencing: The good, the bad and the ugly, and many more of thoughts and tips on our blog.

Additionally, a piece from Research World called ‘How to maintain changed behaviors in COVID-19’  on the behavioural aspects of dealing with COVID now we’re in it, especially as pandemics such as COVID-19 are both an immunological problem and a social problem (in both the causes, and the solutions).

Also, The ‘Behavioral Side of the Coronavirus’  from is a good resource for behavioural science thinking on the initial spread of COVID-19.

We are currently working on quick turn around messaging and longer-term strategy platforms and approaches.