Customer perceptions


Brand personality tests

A Hunting Dynasty Product


What we do

A score of brand personality, and the direction consumers wish it to change, all mapped versus competing brands.

It is a robust, repeatable test drawn from peer-reviewed studies tested on 12,789 respondents, in nine countries, on 193 brands, and is stable within and between brands.

Our ready-to-go test is run through a sample of your population of interest and we deliver a report.


What it's great for



  • Known brands who want to turn all brand influencers (marketing, social, word-of-mouth, PR, etc.) into one, robust number

  • Customer/user archetypes based on how they really perceive brands

  • Answers are great for upstream strategy on ‘how to talk and behave’ to improve brand perception


Related client work

Brand personality test (HomeAway, AirBnB, Booking.com)

  • 29k word report for the 4 countries and 7 brands
  • Implicit test on 1,142 homeowners in UK, USA, France, Germany