Customer research

Understanding perception & behaviour


Scalable Osgood perception tests

An online test of concepts & comms to measure 1. Evaluation, 2. Potency, and 3. Activity.

Comprehension & motivation tests

Our award-winning online test of comms to measure understanding & motivation to act for information-critical processes as well as general brand, gov, or service information.

Brand personality tests

A score of brand personality, and the direction consumers wish it to change, all mapped versus competing brands.

Focus groups

Carefully crafted questions that establish the mental models of a target audience to get a sharper focus on themes.

Bespoke: multi-mode surveys, groups & specials

We offer a complete narrowing down from wide thematic inputs, to hard data at-scale, into a coherent viewpoint weaved with behavioural inputs and outcomes at every stage that serves as a fantastic springboard for any product or service.


Scalable Osgood perception tests

A Hunting Dynasty Product

What it is

An online test of concepts & comms to measure 1. Evaluation, 2. Potency, and 3. Activity.  We write 10-40 bespoke questions around the three themes and run a sample of your population though the survey and prepare a report.

What it's great for

  • Products and brands – existing or new
  • Local and national gov interventions
  • Internal staff perceptions

Related client work

Men & phone helplines

  • How to’ guide to for charities
  • Primary research on 141 men
  • Shown at Male Psychology Conference, UCL London, 2017 and Warwick Business School Health Psychology Conference, 2019

Comprehension & motivation tests

A Hunting Dynasty Product

What it is

Our award-winning online test of comms to measure understanding & motivation to act for information-critical processes as well as general brand, gov, or service information.

We often rewrite and redesign existing communication and compare this to the original, running a sample of your population through our online comprehension & motivation test and deliver a prepared report.

What it's great for

  • Product/service that has a need to be understood, e.g. finance, medical, legal, social
  • Product use instructions
  • Space/info/shopping spaces
  • Online/phone/booth/e-commerce interface

Related client work

Pension letters

  • Ease up +28%
  • Comprehension up +4.4%
  • 300 adults, online comprehension & self-report test
  • 1x multi-page letter re-write & re-design

Legal Expenses letters

  • Length down -65%
  • Comprehension up +0.8%
  • 900 adults, online comprehension & self-report test
  • 8x re-writes of letter

Brand personality tests

A Hunting Dynasty Product

What it is

A score of brand personality, and the direction consumers wish it to change, all mapped versus competing brands.

It is a robust, repeatable test drawn from peer-reviewed studies tested on 12,789 respondents, in nine countries, on 193 brands, and is stable within and between brands.

Our ready-to-go test is run through a sample of your population of interest and we deliver a report.

What it's great for

  • Known brands who want to turn all brand influencers (marketing, social, word-of-mouth, PR, etc.) into one, robust number
  • Customer/user archetypes based on how they really perceive brands
  • Answers are great for upstream strategy on ‘how to talk and behave’ to improve brand perception

Related client work

Brand personality test (HomeAway, AirBnB, Booking.com)

  • 29k word report for the 4 countries and 7 brands
  • Implicit test on 1,142 homeowners in UK, USA, France, Germany

Focus groups

Technique

What it is

Carefully crafted questions that establish the mental models of a target audience to get a sharper focus on themes.

Mental models are psychological representations of real, hypothetical, or imaginary situations that are used to anticipate events, to reason, and to underlie explanation (Charles Sanders Peirce, 1896) (Kenneth Craik, 1943).

We deliver groups internationally, most recently in the USA, Germany, and the UK.

What it's great for

  • The general themes that a service, product, or policy evokes
  • Understanding where the audience are, and where to go

Related client work

Brand positioning cardboard

  • Qual group furniture procurement specialists
  • Report of multiple options (brand name change, new target audience, retargeting product, and more)

Littering

  • Littering dowen -10%, & more
  • 49 people stopped on the street
  • 2x 8 people qualitative group
  • 2x street litter bin & clean
  • Six days on-site

Bespoke: multi-mode surveys, groups & specials

Hunting Dynasty Product(s) & Techniques

What it is

Any and all combinations of unique surveys, focus groups, and other lab tests formed into a report and for some clients, a strategic guide.

We offer a complete narrowing down from wide thematic inputs, to hard data at-scale, into a coherent viewpoint weaved with behavioural inputs and outcomes at every stage that serves as a fantastic springboard for any product or service.

For special projects we are truly global, having surveyed and interviewed tens of thousands of people across the UK, France, Germany, Poland, Sweden, South Korea, Japan, USA.

What it's great for

  • Real-world architectural interventions
  • Brand and marketing support
  • B2B and B2C mapping of perception and behaviour
  • Finance and wealth management
  • And much, much more

Related client work

City refuse collection

  • Foodwaste collection up +28%
  • 178 households in Bristol observed
  • Wrote, designed, produced 1x leaflet, 3x stickers, designed trial
  • Results point to a participation jump from the current 50% of households to the 58-64% range

Littering

  • Littering dowen -10%, & more
  • 49 people stopped on the street
  • 2x 8 people qualitative group
  • 2x street litter bin & clean
  • Six days on-site