The ABC of RCTs

How to make a New Year’s resolution that will last forever – the science of habit formation

Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us…

Your behaviour is unsuitable

It’s nothing personal. We’re good at living short and brutal lives. Indeed we’ve even codified an…

Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family…

Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this…

Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a…

When you are alone

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to…

Real time design tools

Just the other day I happened to wake up early. That is unusual for an engineering student. After a…

Stumbled the concept

Last year I wrote about why booking too far in advance can be dangerous for your business, and this…

Time is passing by

Every selector has the potential to have unintended side effects by targeting unwanted elements or…

Hey DJ play that song

Many years ago, I worked for my parents who own a video production company. Because it is a family…

Me Myself and I

Many years ago, I worked for my parents who own a video production company. Because it is a family…

My tech travel setup

One of the easiest ways to improve travel photos is shooting in better light, and the best light is…

Learn the rules first

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read…

The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to…

Sounds from the streets

Last year I wrote about why booking too far in advance can be dangerous for your business, and this…

A day alone at the sea

Just the other day I happened to wake up early. That is unusual for an engineering student. After a…

Some amazing buildings

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to…

Working from your home?

Just the other day I happened to wake up early. That is unusual for an engineering student. After a…

Awwwards best websites

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read…

Trust in your intuitions

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to…

Top Deejay Headphones

Many years ago, I worked for my parents who own a video production company. Because it is a family…

The wisdom of debate

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it…

Finding your target market – lessons from the ‘Nigerian scam’ email

We've all seen them – poorly constructed sentences in long winding emails about diplomats,…

When ‘somewhat likely’ means a lot more likely – the mere exposure effect

I saw this YouGov poll graph recently. Nice clearly defined colours. Clearly labelled axis. It…

Wisdom, and crowds: bend it like Asch

If you have a jar full of marbles, you have have a lot of marbles. Also, you have an interesting…

‘Dispense With A Horse’ – the problems with a high cost-of-thought

The inestimable Maria Popova (@brainpicker) drew my attention to the very first car advert in a…

The point of zero distance, pensions, droughts, and TV ads

A ‘tree top’ view, versus a ‘nose pressed against the tree’ view changes the way we construct our…

Driving habits

Habits are nasty, and nice. Nasty, because the habit cueing mechanism – which enacts the entire…

Can you fake your traits? Your skills?

You are at work. You walk by a meeting room and peek inside. The voices are muffled, but it’s clear…

The effects follow us everywhere

Rarely can you avoid the situational, group, proximal and distal influences that shape our…

Missing: healthy choice

The UK House of Lords Select Committee Behavioural Change Report was released on 19th July 2011.…

Mirror mirror on the wall

Back in the mid 1930’s Kurt Lewin described behavior as a function of the situation – as something…

Bin recycling: communications

It’s all very well talking about how you can change recycling behaviour by adjusting the bins, but…

Bin recycling: behaviour

Recycling paper in offices is such an old story you’d think we’d have it nailed by now. We haven’t.…

The media informs our choice in way they don’t realise. (And nor do we.)

Like you, I am a fair-minded, considerate, person. The news I read, the stories I engage with, the…

Channel your factors

Context is important. In fact, it’s one of the big three (quasi-stationary equilibria, and…

Where’s our Silicon Valley?

The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology –…

Is it all about sales?

I was reading Charles K Atkin’s ‘Mass Communication Effects on Drinking and Driving’ ink to PDF…

The Guardian Sustainable Business blog: Food for thought

I was asked to write a blog by The Guardian Sustainable Business section for World Food Day. I…

Equal (not always) rights

Graham Linehan is an Irish writer most famous for the TV comedy series Father Ted, The IT Crowd,…

We work hard to avoid loss: How to take advantage in comms and pricing

We work hard to avoid loss. Harder than we do to find gain. This discovery won a Nobel Prize in…

The height of success

BusinessWeek recently called Apple on its pricing strategy pointing out out their use of the…

Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Alex Benady witter,ournalisted,oley Porter Bell) interviewed The Hunting Dynasty’s Director of…

I’m watching you (and you’ll thank me for it)

You perform better if you’re being watched. Better as in more equitably. More ‘proper’, some might…

Google: logically flawed?

When Google split their stock one staff member questioned the emotional effect on staff. An…

Who will be the Ford of the 21st Century?

There’s always more space at the edge: when Henry Ford perfected the construction line (not the…

How do you use behavioural economics to increase desire for electric cars and bikes?

It’s easy to get someone to want a sexy Tesla. It’s sexy, for a start. (What? you need more?!@?).…

The dinner party kit: a bluffer’s guide to behavioural economics

Now that Cameron and Obama are talking about behavioural economics you need an opinion on it. And…

THD Exclusive: 100% discount to startups for BASE conference – expires today

100% discount to startup companies for the BASE conference expires today. The conference examines…

How marketing agencies get sustainability communications wrong

Attention, Interest, Desire, Action. The AIDA model. Been around forever. Since 1925 in fact. And…

How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal

At The Hunting Dynasty we use all our communication chops to make our client’s sustainable products…

New presentation to the Institute for Sustainability

We presented an exploration of how to use behavioural quirks to the Institute for Sustainability.

5 incentives that create sustainable behaviour

The coming Carbon Reduction Commitment measures and demands business pay for any increase in carbon…

Death and taxes: Why your decisions kill you and cost you money

Make hay while the sun shines; Eat, drink, and be merry; A bird in the hand is worth two in the…

ƃuıʞuıɥʇ uʍop-ǝpısdn: I can change your answer by reversing the order of the question

By reversing the order of the question I can change your answer. Did you see what I did there?…

How do governments finance sustainable initiatives without raising taxes?

If you assume we live in a perfectly rational world that has little systemic friction you'd be…

Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual…

Incentives: Why parachutes never fail, trains are overcrowded, and you never meet an incompetent fugu chef

The framework in which you ask people to perform has as much bearing on the...

The best recycling ad I’ve ever seen. (Is it?)

Lots of communications asking for lifestyle change use emotional blackmail to inspire change: Polar…

The best recycling ad I’ve (n)ever seen

The American photographer Chris Jordan is most famous for his large format prints that depict…

While you’re selling the product, they’re buying the life-cycle

You sell a 'thing'. But that's not what your customers buy - they buy the whole life-cycle. A…

I love you because you’re predictable – I hate you because you’re irrational. The list, Part 2

If you read Part 1, you’ll know that modern societies are organised around the assumption that we…

I love you because you’re predictable – I hate you because you’re irrational. The list, Part 1

Modern societies are organised around the assumption that we all think rationally. And it’s true to…

“All the world’s a stage”: The best way to get your point across

Anyone with children will know that ‘do as I say, not as I do’ is a hollow remark – as bemusing for…

Why advertising will save the planet

Most people can’t swallow that title whole. You’re probably thinking that we don’t need a new dog…

Don’t sweat the small stuff (no really, don’t)

We all love these facts: If mobile phones chargers were left plugged in and switched on they would…

A blunderbuss is a strategy when your target is an elephant – meet the environmental elephant

Safari trips in the Victorian era evoke potent imagery: Trips to Africa with a coterie of servants;…

Your daily routine is defined socially – so why should I appeal to you as an individual?

You are wonderful. Your friends and family – I’m sure - would say you’re an individual. Unique,…

10 words that save 7 trillion gallons of water

The psychology industry knows that our ability to understand the factors that affect our behavior…

Access without ownership – 3 revolutionary ideas that lighten the carbon burden

Access without ownership sounds like consultant-speak: it's simply renting. So what can you rent -…

Advertising ostentatious economy – Ad Age’s best ad of all time

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut Krone’s immortal ‘Think Small’ VW ad. They…

Over-complicated solutions, Word

Dutch creative agency Spranq developed a new font called the Ecofont – designed to reduce ink usage…

Twitter means business: products that give you feedback

If you're on Twitter you'll see a lot of the get-rich-quick '7 ways to maximise your business…

Carpet Bomb: The first carbon-free carpet company

Ray Anderson is the founder of Interface, the company that makes Flor carpet tiles (as well as lots…

Call for entries: The Annual Green Awards for Creativity in Sustainability

You haven’t got long to get your entries in to the Annual Green Awards for Creativity in…

Increase customers to reduce energy use

The ‘Tesco Value Range’ of energy reduction products uses The Hunting Dynasty to manage their email…