The effects follow us everywhere

Rarely can you avoid the situational, group, proximal and…


Missing: healthy choice

The UK House of Lords Select Committee Behavioural Change…


Mirror mirror on the wall

Back in the mid 1930’s Kurt Lewin described behavior as a…


Bin recycling: communications

It’s all very well talking about how you can change…


Bin recycling: behaviour

Recycling paper in offices is such an old story you’d think…


The media informs our choice in way they don’t realise. (And nor do we.)

Like you, I am a fair-minded, considerate, person. The news…


Channel your factors

Context is important. In fact, it’s one of the big three…


Where’s our Silicon Valley?

The French anthropologist Claude Lévi-Strauss (1908-2009) –…


Is it all about sales?

I was reading Charles K Atkin’s ‘Mass Communication Effects…


The Guardian Sustainable Business blog: Food for thought

I was asked to write a blog by The Guardian Sustainable…


Equal (not always) rights

Graham Linehan is an Irish writer most famous for the TV…


We work hard to avoid loss: How to take advantage in comms and pricing

We work hard to avoid loss. Harder than we do to find gain.…


The height of success

BusinessWeek recently called Apple on its pricing strategy…


I’m watching you (and you’ll thank me for it)

You perform better if you’re being watched. Better as in…


Google: logically flawed?

When Google split their stock one staff member questioned…


Who will be the Ford of the 21st Century?

There’s always more space at the edge: when Henry Ford…


How do you use behavioural economics to increase desire for electric cars and bikes?

It’s easy to get someone to want a sexy Tesla. It’s sexy,…


The dinner party kit: a bluffer’s guide to behavioural economics

Now that Cameron and Obama are talking about behavioural…


How marketing agencies get sustainability communications wrong

Attention, Interest, Desire, Action. The AIDA model. Been…


How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal

At The Hunting Dynasty we use all our communication chops…


5 incentives that create sustainable behaviour

The coming Carbon Reduction Commitment measures and demands…


Death and taxes: Why your decisions kill you and cost you money

Make hay while the sun shines; Eat, drink, and be merry; A…


ƃuıʞuıɥʇ uʍop-ǝpısdn: I can change your answer by reversing the order of the question

By reversing the order of the question I can change your…


How do governments finance sustainable initiatives without raising taxes?

If you assume we live in a perfectly rational world that…