• Perception

  • Looking for audience's mental models

  • Perceptions are formed within contexts – social, experiential, and many more – and form a mental model often operating at a sub-conscious level. Understanding these is vital to drive a big strategy or improve against competition.

  • Conversion

  • Switching the interested to the engaged

  • Many decisions are made relative to what we can have, not absolutely about what we want – context makes a big difference. We design and test communications that influence behavior by altering context, and many other effects.

  • Nurturing

  • Nurturing users to increase engagement

  • Understanding how the human brain works is vital in making sure the use of your service or product is smooth and enjoyable for users, and efficient for organisations – especially as we struggle to break habitual patterns of behaviour.

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