Quant: Implicit Attitude Map© (IAM)

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What you get

The Hunting Dynasty IAM© delivers:

  • A score of your brand(s) and competitors mapped on a line graph in comparison
  • Clear ‘map’ of where your strengths and weaknesses are versus competition/ where you want to be
  • Very powerful tool – uses deep-seated implicit responses, not just ‘what people think they think’
  • Demographic info weaved in to the results

What we do

Run an online test of brands and word-pairs for 100’s of participants.

Capture demographic and other info.

Statistical analysis of the data.