[br]Screen Shot 2017-04-16 at 19.50.51

[five_sixth last=”yes”]

What you get

[br][list_styles][list_style icon=”fa fa-check”]Marketing Strategy: A punchy platform – Design and copywriting plans for non-behavioural experts to use[/list_style]


Cardboard Futures

Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’

We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.

Screen Shot 2017-04-15 at 00.35.08
[br] See the whole story in our portfolio page