What you get
- Marketing Strategy: A punchy platform – Design and copywriting plans for non-behavioural experts to use
Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’
We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.
See the whole story in our portfolio page