Marketing Strategy

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What you get

[br][list_styles][list_style icon=”fa fa-check”]Marketing Strategy: A punchy platform – Design and copywriting plans for non-behavioural experts to use[/list_style]
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Cardboard Futures

Everybody loved the cardboard desk concept. Even Esquire magazine had featured them before we were commissioned. We were asked, ‘Why – despite overt interest and positive PR – are businesses not buying our cardboard desk?’

We mapped how to remove, reframe, or ‘agree with’ the instinctive response to get a non-dissonant, non-reputation affecting decision from office equipment procurement managers. We agreed on fixing the instinctive response by renaming the product from ‘Cardboard Futures’ to e.g. ‘Fluteboard’.
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[br] See the whole story in our portfolio page


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