Nurturing

Nurturing users to increase engagement




Typical projects


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wide_shallow


products & techniques


Randomised Control Trials

RCTs have typically been used to evaluate medical interventions (blog). In their simplest form, an RCT involves evaluating interventions by comparing them to a control with large enough sample sizes (blog)


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Behavioural layouts

Highly crafted design, layout, copy, sequencing showing where and why behavioural interventions are being suggested/deployed. Great way to share our knowledge, and to synchronise with clients’ internal build capacity


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Comprehend-Motivate Test

Our award-winning online test of comms to measure understanding and motivation to act. Great for legal, financial, medical, and other information-critical processes




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Behavioural pathways

Our bespoke pathway tool to identify the capability, opportunity, motivation, and importance at each step of a user’s pathway. Great for working out where to deploy behavioural interventions



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Workshops

A powerful tailored workshop based on the client’s own work to teach-and-apply in one easy half day or one day session



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Playbooks

A library of ‘good and bad’ behavioural executions designed for the needs of each client, using category examples and client’s actual work


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Scoresheets

A quarterly review of key comms work ‘scored’ for its use of behavioural techniques – correct selection of techniques, and quality of execution


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On-site surgeries

Regular on-site visits with scheduled time to support on-going work of client teams – like having a behavioural expert on staff







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