An online test (typically 100’s of respondents) measuring deliberative reasoning and ability to synthesise and retain information from a text or document presented
Same as text-only but measuring memory of image (e.g. which image was part of the document?) and valence questions about same.
Explore self-declared attitudes towards the stimulus, and how positive/negative/neutral they are – based on Mayo and Haddock (2009)
Online test measuring intuitive responses and non-declarative attitudes – we can measure liking of the document, engagement with it, motivation to continue, or feelings evoked by it.
We explore declarative attitude towards stimulus from pre-selected polar opposites (e.g. boring-engaging, unpleasant-pleasant, redundant-useful, etc)
It’s simply a way of asking people ‘what happens?’ when they go though a purchase/use of a product – the trick is it’s guided and observed by applied psychologists decoding verbal and non-verbal cues around conscious and non-concious aspects of cognitive load, motivation, engagement, and more.