Creating sustainable behaviour by positively influencing choice.

We have defined the preliminary strategy, and built a project model for Justin Hall’s global charity and exploring project. It incorporates all three behaviour-change types – purchase, lifestyle, and purchase-leading-to-lifestyle behaviour change.

Justin ‘Runningman’ Hall is a new breed of explorer and adventurer – a pioneer of Interactive exploration and “the ‘Naked Chef’ of the environmental shows” according to the Daily Mail. His 10 films for the Discovery Channel received the highest ratings in the ‘travel & adventure’ genre.

It is an ongoing project with a level of confidentiality, but now we’ve worked out the model we can direct the manufacture of all the digital (web, social media, commerce) and real-world functional components (explorations, negotiations, sponsorships, etc), and work out the communication approach for them using behavioural economics theory, primary research, and all our existing experience.

“It’s clear you and your team have been quick to absorb the complexity of this diverse and demanding new media proposition and in doing so made a concerted effort above and beyond our expectations. The resulting documentation is clear, concise and revealing at the same time as being sensitive to the projects core values our team shared with you…” Justin Hall

With this center of gravity established it’s clear where efforts need to be focused to develop this 2 year+ project involving exploration, social media, and charitable donation.

“…we now have a road map charting a new course and direction, one that highlights the all important action points along the road to success. Again very impressive work. “ Justin Hall

For more on this, or any other project, call us on 0844 357 9072, or email us at info@thehuntingdynasty.com

In 2007 Unilever delivered the world’s first Rainforest Alliance Certified™ tea. By 2010 all of Unilever’s Lipton Yellow Label and PG Tips brands will be fully certified in Europe – the only tea manufacturer to do so.

The Hunting Dynasty was commissioned by Tribal DDB in Paris to promote this to the over 50’s. As a purchase-behaviour change this is close to ‘marketing as usual’ – and it doesn’t qualify as an ostentatious display either – so is closer in a marketing sense to a low-energy light bulb than it is to a Toyota Prius.

We developed communications ideas that executed in a variety of media: Press, digital ads, stunts, events, in-store, and pack.

For more on this, or any other project, call us on 0844 357 9072, or email us at info@thehuntingdynasty.com

The Hunting Dynasty is working with the head of sustainability to position LSE as a global leader in sustainability amongst the world’s top businesses.

There are little or no transactions involved with presenting and measuring the success of positioning an academic institution, so we’re working in lifestyle-behaviour change leaning heavily on framing techniques to help us develop a measureable idea. And with Lord Stern holding a Chair, and awards for a sustainable campus, there’s a great foundation to work with.

We look forward to publishing our solution as soon as it’s public.

For more on this, or any other project, call us on 0844 357 9072, or email us at info@thehuntingdynasty.com