Blog

17
Feb

How do DAS make sure millions of letters are understandable?

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Background Communication Outcome Revamp, redesign Now (2016) DAS have revamped all their comms and web properties to reflect the learning from our test, in everything from the webpage descriptions to phone scripts and downloads. Legal expenses insurance is a market with turnover of in excess of 500,000 policies per month in the UK – Over […]

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24
Dec

How do Bristol Waste increase kerbside recycling by 28%?

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Overview Insight & anthropology Co-design Communication Results More about this work Warren and Oliver invited to speak at the 3rd Cross-Government Behavioural Insight conference on Innovation and Collaboration #govbi2016 Mr @oliverpayne telling our recycling story at #GovBI2016. In hi-viz. pic.twitter.com/rFJ6LZMsa1 — With The Grain (@warrenhatter) July 15, 2016

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28
Jul

What’s in a behavioural ‘playbook’ for DAS marketing staff?

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19
Apr

How do ACTELION pharmaceuticals get staff to talk to each other?

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Actelion 1. Literature review, London 2. Interviews & observations, Switzerland 3. Anthropological study, Switzerland 4. Test implicit & explicit attitudes of staff to feedback using Emotix©, Worldwide Recommendations, Switzerland

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13
Apr

Protected: AN

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28
Mar

How do LEXOO lawyers increase cold-email reply rates by 20%?

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Lexoo Re-writing the email Results

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05
Sep

How do we find out who’s dropping litter – and why – for KEEP BRITAIN TIDY/COCA-COLA?

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1. On-site observations 2. On-site experimentation 3. On-site intercepts 4. Pre-arranged group interviews Recommendation(s)

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05
Sep

How do YOMP get thousands of staff members to cycle to work?

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PleaseCycle Suggesting overt presentation of singe of paraphernalia associated with cycling. And cycle-racks placed prominently, out front. Normalising the act with scheduled ‘show and tell’ groups. Schedule group rides before home time to stop feelings of inferiority. Stravel

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04
Sep

How do FLUTEOFFICE re-frame B2C so it can be sold as B2B?

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Mental model Fix agreed Outcome: Renamed to ‘Fluteoffice’ and presentation avoids cardboard

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03
Sep

How does REDUCE YOUR ENERGY USE get a behavioural tone-of-voice and look-and-feel?

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02
Sep

A behavioural comms plan for 12 UK water companies using TV, Print, Digital

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01
Sep

How does SOLSTIS get an email click-through rate double the sector average?

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30
Nov

How does THE HUNTING DYNASTY convince men to telephone a helpline?

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We presented this primary research at the Male Psychology Conference 2016, UCL, London Background Around 75% of cases classified as suicide nationwide are committed by men aged between 25 and 60; a great disproportion relative to females of any age (ONS, 2015). Yet, men are less likely than women to actively seek help, largely due […]

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