Blog

17
Feb

DAS Insurance: comprehension

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How do DAS make sure millions of letters are understandable? Background Awareness is not a major problem for legal expenses insurance (they’re being bought at a fast rate so knowing they exist is not the problem). After weeks of work back-and-forth finding a way to implement robust behavioural change in a short space of time, […]

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24
Dec

Bristol Waste

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Overview The ability to manage waste in a sustainable way is of great importance for the environment, and crucial for cost-effective running of local services. For example, efficient waste sorting not only has obvious benefits in the form of recycling materials for re-use – it also reduces the amount of waste going into landfill, and […]

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28
Jul

DAS Insurance: behavioural ‘playbook’

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What’s in a behavioural ‘playbook’ for DAS marketing staff? Challenge Can show us how to make our Family Classic policy wording document – and other documents like it – better for our customers? TAPE© Behavioural Assessment Training (half day) Our TAPE© Behavioural Assessment Training focuses on Timeliness, Attractiveness, Prevalence, and Effortlessness in order to bring to life […]

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19
Apr

ACTELION pharmaceuticals

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How do Actelion pharmaceuticals get staff to talk to each other? First: Literature review, London Second: Interviews & observations, Switzerland Third: Anthropological study, Switzerland Fourth: Test implicit & explicit attitudes of staff to feedback using Emotix©, Worldwide Recommendations, Switzerland

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13
Apr

Protected: AN

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There is no excerpt because this is a protected post.

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28
Mar

LEXOO lawyer-finding service

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How do LEXOO lawyers increase cold-email reply rates by 20% Re-writing the email Results

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05
Sep

How do we find out who’s dropping litter – and why – for KEEP BRITAIN TIDY/COCA-COLA?

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1. On-site observations 2. On-site experimentation 3. On-site intercepts 4. Pre-arranged group interviews Recommendation(s)

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05
Sep

How do YOMP get thousands of staff members to cycle to work?

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PleaseCycle Suggesting overt presentation of singe of paraphernalia associated with cycling. And cycle-racks placed prominently, out front. Normalising the act with scheduled ‘show and tell’ groups. Schedule group rides before home time to stop feelings of inferiority. Stravel

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04
Sep

How do FLUTEOFFICE re-frame B2C so it can be sold as B2B?

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Mental model Fix agreed Outcome: Renamed to ‘Fluteoffice’ and presentation avoids cardboard

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03
Sep

How does REDUCE YOUR ENERGY USE get a behavioural tone-of-voice and look-and-feel?

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02
Sep

A behavioural comms plan for 12 UK water companies using TV, Print, Digital

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01
Sep

How does SOLSTIS get an email click-through rate double the sector average?

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30
Nov

How does THE HUNTING DYNASTY convince men to telephone a helpline?

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We presented this primary research at the Male Psychology Conference 2016, UCL, London Background Around 75% of cases classified as suicide nationwide are committed by men aged between 25 and 60; a great disproportion relative to females of any age (ONS, 2015). Yet, men are less likely than women to actively seek help, largely due […]

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