Blog

09
Jul
18

Patient SMS reply up +32%

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Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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09
Jul
18

Local littering down -10%

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Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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09
Jul
18

Reading-ease +28%, Understanding +4.4%

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1. Re-write & re-design existing letter based on behavioural principles b. The Hunting Dynasty re-work 2. Test 3. Results Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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09
Jul
18

Letter: word count -65%, understanding retained

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1. The Hunting Dynasty re-work 2. Test This work won the only Gold awarded at the 2015 Nudge Awards Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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08
Jul
18

Kerbside foodwaste +28%

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4. Communication printed ready for trial Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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07
Jul
18

Brand personality test on 3 competing brands

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User input translates as… 4. Full report 29k word report for the 4 countries and 7 brands in the study (2x UK, 2x France, 2x USA, 1x Germany) Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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07
Jul
18

Social media ‘how to’ & 500+ tweets

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5. In-use Contact us +44 (0)843 289 2901 london@thehuntingdynasty.com  

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06
Jul
18

Business email response +33%

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1. Re-write existing email based on behavioural principles 2. Test

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06
Jul
18

Cold-email: clicks +55%, sign-ups +5,500%

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1. Writing Subject headings & preview lines – four rounds of test-and-refine (a, b, c, d) • 10 subject heading and preview lines written based on behavioural principles • Loss aversion, take risks to avoid loss (Kahneman & Tversky, 1979) • Curiosity gap (Lowenstein, 1994; Wainer, Dabbish & Kraut, 2011), Proximal, Chunking • Social validation, […]

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04
Jul
18

Increase number of staff cycling

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2. Concepts, scamps Developing campaign, marking-up behavioural techniques deployed, ready to share with client. 3. Finished output Full suite of printable posters, guides on how to change work environment, emails, and more

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03
Apr
18

Architecture, space

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Download full report here: Find who, and what drives the behaviour of, ‘fizzy drinks’ litterers

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03
Apr
18

Customer comms

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03
Apr
18

Print

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Collaboration with Warren Hatter, from With The Grain who cultivated the relationship with the client, Bristol City Council With The Grain – behavioural insights for local government Grand Prix winner, 2015 Nudge Awards, with Ealing Council Advisor on Behavioural Insights to Sunderland City Council Tel: 07971 413164 www.withthegrain.org.uk www.twitter.com/warrenhatter

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03
Apr
18

Digital

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