Blog

17
Feb

How do DAS make sure millions of letters are understandable?

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Revamp, redesign Now (2016) DAS have revamped all their comms and web properties to reflect the learning from our test, in everything from the webpage descriptions to phone scripts and downloads. Legal expenses insurance is a market with turnover of in excess of 500,000 policies per month in the UK – Over 6 million people […]

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24
Dec

How do Bristol Waste increase kerbside recycling by 28%?

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Overview The ability to manage waste in a sustainable way is of great importance for the environment, and crucial for cost-effective running of local services. For example, efficient waste sorting not only has obvious benefits in the form of recycling materials for re-use – it also reduces the amount of waste going into landfill, and […]

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28
Jul

What’s in a behavioural ‘playbook’ for DAS marketing staff?

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19
Apr

How do ACTELION pharmaceuticals get staff to talk to each other?

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Actelion 1. Literature review, London 2. Interviews & observations, Switzerland 3. Anthropological study, Switzerland 4. Test implicit & explicit attitudes of staff to feedback using Emotix©, Worldwide Recommendations, Switzerland

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13
Apr

Protected: AN

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There is no excerpt because this is a protected post.

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28
Mar

How do LEXOO lawyers increase reply rates to cold-call emails by 20%?

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Lexoo Re-writing the email Results

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05
Sep

How do we find out who’s dropping litter – and why – for KEEP BRITAIN TIDY/COCA-COLA?

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1. On-site observations 2. On-site experimentation 3. On-site intercepts 4. Pre-arranged group interviews Recommendation(s)

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05
Sep

How do YOMP get thousands of staff members to cycle to work?

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PleaseCycle Suggesting overt presentation of singe of paraphernalia associated with cycling. And cycle-racks placed prominently, out front. Normalising the act with scheduled ‘show and tell’ groups. Schedule group rides before home time to stop feelings of inferiority. Stravel

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04
Sep

How do FLUTEOFFICE re-frame B2C so it can be sold as B2B?

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Mental model Fix agreed Outcome: Renamed to ‘Fluteoffice’ and presentation avoids cardboard

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03
Sep

How does REDUCE YOUR ENERGY USE get a behavioural tone-of-voice and look-and-feel?

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01
Sep

How does SOLSTIS get an email click-through rate double the sector average?

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30
Nov

How does THE HUNTING DYNASTY convince men to telephone a helpline?

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We presented this primary research at the Male Psychology Conference 2016, UCL, London Background Around 75% of cases classified as suicide nationwide are committed by men aged between 25 and 60; a great disproportion relative to females of any age (ONS, 2015). Yet, men are less likely than women to actively seek help, largely due […]

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