Actelion is a $2bn/year pharmaceutical company in the Forbes Lists Global 2000
They asked The Hunting Dynasty to “Advance the skills and ability of 403 staff in giving and receiving feedback – both written and spoken”.
Commonly used in Fortune 400 companies, including Microsoft, a Grid-Group analysis requires an anthropologist to grade parameters (e.g. selection and promotion, distance from home, time as a pressure) and arrive at a reading composed of one or more of the four standard classifications.
1. Fatalist/isolate, 2. Hierarchical/positional, 3. Individualist/egalitarian, 4. Enclave. An analysis where only one characteristic asserts a strong role, without any other characteristics to temper its effect, threatens the viability of the group.
In terms of established patterns in group-grid analysis, the results show a tendency towards the diagonal of withdrawal or ‘negative diagonal’ – this diagonal is the opposite of the diagonal of affirmation, or ‘the establishment’ which is characterised by hierarchy and individualism.
Therefore, the teams need to have more of the hierarchical characteristics to pull them to the middle of the grid-group, much like the (more balanced) skill-set groups, in order to create the cultural conditions that drive identity, engagement, and feedback.
The test is developed from the work of Greenwald (Implicit Attitude Theory, 1990’s), the engine has been jointly developed by our neuropsychologists and psychometricians from our partner InnovationBubble to reveal people’s subconscious influences and associations that impact on their decisions and behaviour. At The Hunting Dynasty we use a version closer to Greenwald’s original now Try our example Implicit Association Test.
We gathered a list of key words that represented the concepts and characteristics associated with feedback that staff have, and we found four key images to represent each of the feedback conditions: Formal, informal, written, and spoken.
We graphed the 400+ respondents’ combined categorization of all the keywords for each feedback condition (giving, receiving, etc) to show us overall trends of the strength of response. We performed a Principal Component Analysis (PCA) to get statistical significance of keywords.