• 1,126 business owners
• Email body re-write
• Collecting opens, clicks, and sign ups (between-subjects RCT)
• 33% increase in open rates (from 7.71% to 10.29%)
Lexoo is a new service that finds lawyers for businesses who are too small to have a legal department
• a between-subjects Randomised Control Trial (RCT)
• 33% increase in reply rates (from 7.71% to 10.29%)
• As a rule-of-thumb we evoked 10 responses for every 8 in the pre-Hunting Dynasty control version.