Cold business email replies +33%




Increase response rates to a new service from cold emails



Participants

• 1,126 business owners

Materials

• Email body re-write

Design

• Collecting opens, clicks, and sign ups (between-subjects RCT)

Analysis

• 33% increase in open rates (from 7.71% to 10.29%)

Original email

Lexoo is a new service that finds lawyers for businesses who are too small to have a legal department


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1. Re-write existing email based on behavioural principles

Extensively re-written with comprehensive notes on behavioural principles at play, and why.



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2. Test
a. RCT

• a between-subjects Randomised Control Trial (RCT)

b. Results

• 33% increase in reply rates (from 7.71% to 10.29%)
• As a rule-of-thumb we evoked 10 responses for every 8 in the pre-Hunting Dynasty control version.


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Contact us


+44 (0)843 289 2901


london@thehuntingdynasty.com



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