PERCEPTION

Looking for mental models of the audience




Typical projects




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Our perception products & techniques


Brand Personality Map

A score of brands’ personality, and the direction consumers wish it to change, all mapped versus competing brands. Superb for re-energising a brand or service


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Semantic Pairs survey

This is the ‘Eveready battery’ of attitude tests to measure,
1. evaluation, 2. potency, and 3.activity. Great for understanding a brand or service


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Mental-model focus groups

Carefully crafted questions that establish the mental models of a target audience – often lacking in traditional qual research. We use these models of the world to anticipate, predict, and decide our behaviour


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Qual-to-Quant-to-Strategy

A full package that gives direction to all categories of communication founded on behavioural principles and informed by data from the Mental-model focus groups and online surveys at-scale, formed into a strategic how to deploy guide


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